Pacific Quest

Chief Marketing Officer

• Develop and execute a marketing strategy with a specific focus on search engine optimization, new referral source generation, online advertising, and podcasts/relevant media platform cross collaboration.
• Develop Content with a particular focus on video content designed to elevate the sophistication of Pacific Quest services, digital flyers & print handouts designed for new referral partners, branded swag to engage and nurture new connections, photos of programming, facilities and experiences, and website that engages prospective clients, families and referral partners.
• In coordination with the Admissions & Outreach Directors, develop new referral relationships through virtual & on island tours, conference attendance & presentation, regional travel, warm call, email, and social media campaigns.
• In coordination with the Admissions & Outreach Directors, develop, implement and maintain CRM strategy to elicit and analyze data to inform marketing strategies, ensure accountability to strategy, identify, analyze and pursue in partnership, with the business development and other teams, new referral sources, B2B, and other service line opportunities.

Marketing Director