Pacific Gas and Electric Company

Principal Social Media Community Manager

Pacific Gas and Electric Company

full-time

Posted on:

Location Type: Hybrid

Location: Oakland • California • United States

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Salary

💰 $144,000 - $244,000 per year

Job Level

Lead

About the role

  • Lead day-to-day engagement across major and emerging social platforms, fostering authentic, empathetic interactions with customers, community members, creators, and advocates while representing the brand with sound judgment.
  • Develop and maintain community guidelines and engagement best practices.
  • Partner with Marketing and Communications, Customer, Energy Delivery, Legal, and other teams to surface feedback, address concerns, and support crisis monitoring and response.
  • Provide strategic communication guidance to internal partners.
  • Serve in an emergency on-call rotation to respond to operational and reputations crises.
  • Monitor conversations, sentiment, and trends related to PG&E, its work, and the broader industry.
  • Identify opportunities for meaningful participation and elevate emerging issues early.
  • Create and contribute to engaging social content—including shortform video and real-time storytelling—grounded in community insights, user-generated content, and platform culture.
  • Support and execute PG&E’s organic social strategy by collaborating with communications, marketing, growth, and product partners to plan, write, schedule, and publish content across platforms.
  • Adapt tone, voice, and engagement style to fit platform norms while ensuring responsible moderation and consistent representation of the brand.
  • Track, analyze, and report on engagement, sentiment, and performance metrics. Use insights from analytics and listening tools to refine strategy, inform editorial decisions, and guide colleagues.
  • Serve as an internal advocate for the brand and the role of social media. Support PG&E’s corporate narrative, advise colleagues on social media best practices, and contribute to training and enablement resources.

Requirements

  • Bachelor’s degree in Communications, Journalism, Public Relations, or a related field or equivalent work experience
  • 10 years of related work experience to include social media in a corporate setting
  • Valid driver’s license with clean driving record
  • Deep knowledge of social media in a corporate setting, online behaviors, and digital trends
  • Strong understanding of paid social, influencer marketing, executive social, user-generated, and employee-generated content, and emerging formats
  • Experience with social media management tools (e.g., Sprout Social)
  • Strong analytical skills and experience with social listening/monitoring platforms (e.g., Quid, Brandwatch, Talkwalker)
  • High business acumen, curiosity, and problem-solving mindset
  • Excellent interpersonal skills: able to build trust and collaborate across diverse teams
  • Excellent writing and editing skills (journalistic or AP style), with strong attention to detail
  • Proficiency in social content creation and understanding of content quality
  • Strong prioritization and organization skills; ability to balance urgent and non-urgent work
  • Flexibility and ability to pivot quickly
  • Ability to write quickly, clearly, and accurately under tight deadlines
  • Ability to absorb complex information, identify patterns, and simplify for others
  • Experience building social media strategies and programs
  • Experience in energy, utilities, infrastructure, or regulated industries
  • Fluency in another language, especially Spanish
  • Experience creating news style content (images, video, infographics, audio)
  • Familiarity with traditional media
  • Working knowledge of photo editing software
Benefits
  • PG&E’s discretionary incentive compensation programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent creationanalytical skillssocial listeningpaid socialinfluencer marketinguser-generated contentemployee-generated contentwriting and editingphoto editing
Soft Skills
interpersonal skillsproblem-solving mindsetprioritizationorganization skillsflexibilityability to write under tight deadlinescuriositytrust buildingcollaborationattention to detail