Pacific Gas and Electric Company

Senior Manager, Social Media

Pacific Gas and Electric Company

full-time

Posted on:

Location Type: Hybrid

Location: Oakland • California • United States

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Salary

💰 $155,000 - $265,000 per year

Job Level

Senior

About the role

  • Serve as the company’s most senior social media lead and subject matter expert, acting as the primary point of contact for all social-related guidance and decision-making.
  • Develop and own the corporate level organic social media strategy, ensuring alignment with brand, communications, customer, and enterprise priorities.
  • Define channel-specific strategies, voice, tone, and audience approaches across all social platforms.
  • Lead and develop a high-performing social media team of three professionals, responsible for social listening, analytics, reporting, content, and community engagement.
  • Oversee the day-to-day operations of PG&E’s social media channels, including content management, publishing, optimization, and quality assurance.
  • Guide social listening and analytics functions, ensuring development of data-driven insights and recommendations to optimize performance and inform strategy.
  • Establish and maintain social media governance frameworks, including policies, standard work, community-management protocols, and crisis playbooks.
  • Act as a liaison between the social media team and internal stakeholders, including Legal, Compliance, Security, IT, Corporate Affairs, and Customer Care.

Requirements

  • Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field or equivalent work experience
  • 8 years of experience in social media or corporate communications, to include 2 years leading social media operations and/or managing high-performing teams
  • Valid driver’s license with clean driving record
Benefits
  • PG&E’s discretionary incentive compensation programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategysocial listeninganalyticscontent managementpublishingoptimizationquality assurancedata-driven insightscommunity engagementcrisis management
Soft Skills
leadershipteam developmentcommunicationcollaborationdecision-makingstrategic thinkingproblem-solvingstakeholder managementorganizational skillscreativity
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in JournalismBachelor’s degree in Public RelationsBachelor’s degree in Marketing