Pacific Cycle - Schwinn & Mongoose

Financial Planning and Analysis

• Owns commercial finance strategy, pricing governance, and revenue optimization. Leads budgeting and forecasting for commercial functions.
• Advises Sales, Marketing, and Product teams on financial implications of decisions. Supports deal cycles and customer negotiations.
• Oversees development of executive-level dashboards, pricing models, and performance metrics.
• Leads initiatives to enhance reporting tools, streamline forecasting, and improve margin analysis.
• Partners with senior leadership by analyzing, forecasting, and presenting key financial and operational data.
• Builds business cases that justify investments and then measure performance against targets to identify opportunities for improvement.
• Reviews monthly financial and operational results, comparing budget and prior periods with a focus on highlighting variances and opportunities to improve performance.
• Partners with sales team and accounting to support monthly close and explain notable variances in sales expenses and P&L metrics.
• Provides financial support for all deal cycles, including financial models (P&L, cash flow, tax), contract negotiation, and customer-facing issues.
• Coaches and manages the Commercial Finance team, fostering a high-performance culture through mentorship and development planning.

Director of Commercial Finance

Ecommerce

• Lead the strategy, performance, and continuous optimization of the DTC website, including UX, merchandising, content, and conversion
• Collaborate with cross-functional teams (IT, Product, Customer Service) to ensure seamless site functionality and exceptional customer experience
• Analyze site metrics and consumer behavior to drive improvements and accelerate growth
• Plan and execute retail media campaigns across key partners (e.g., Amazon, Walmart, Target)
• Develop activation strategies that drive brand awareness, engagement, and conversion at retail
• Partner with Sales and Shopper Marketing teams to align brand and retail initiatives
• Execute fully integrated 360° brand campaigns in collaboration with internal teams, agencies, and external partners
• Shape the consumer journey, manage retail media and activation

Director of Commercial Finance

Senior Manager, eCommerce and Brand Activation