Associate Manager, Product Marketing
Pacific Cycle - Schwinn & Mongoose
full-time
Posted on:
Location Type: Hybrid
Location: Madison • Wisconsin • United States
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About the role
- Manage the product portfolio and lifecycle—oversee line rationalization, refresh programs, and end-of-life planning to optimize performance and profitability.
- Develop consumer insight–driven strategies by leveraging market research and data to guide product innovation, positioning, and differentiation.
- Create compelling sell-in materials in partnership with the Senior Manager, tailoring retailer presentations and toolkits for key accounts.
- Collaborate on stage gate planning with the Product Development team, ensuring marketing deliverables are aligned and delivered at each milestone.
- Lead commercial launch execution—plan and deliver go-to-market strategies, launch toolkits, and cross-functional readiness.
- Track and analyze product performance across channels, recommending enhancements based on consumer feedback, sales trends, and competitive analysis.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
- 3–5 years’ experience in product marketing, brand management, or a related consumer goods role.
- Strong analytical skills with a track record of leveraging consumer insights and market data to drive decisions.
- Excellent written, verbal, and presentation skills with experience creating customer-facing materials.
- Proven ability to manage multiple priorities and thrive in a collaborative, cross-functional environment.
- Familiarity with stage gate processes and product development cycles.
- Experience working with mass retail and eCommerce channels strongly preferred.
Benefits
- generous time off
- incredible product discounts
- fun working environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingbrand managementmarket researchdata analysisgo-to-market strategiesproduct lifecycle managementstage gate processesconsumer insightscompetitive analysiscross-functional collaboration
Soft skills
analytical skillswritten communicationverbal communicationpresentation skillsprioritizationcollaborationadaptabilitystrategic thinkingcreativityproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBAadvanced degree