Senior Product Designer – Developer Platform
By Referrals Only
Senior Copywriter
Owlet Baby Care
contract
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead storytelling through copy, turning product features, parent insights, and brand values into narratives that inspire action and connection in partnership with design
- Write with empathy and imagination, grounding copy in parents’ lived experiences and making them feel understood, supported, and empowered
- Create stories that scale: from headlines to microcopy and campaign messaging
- Drive storytelling across larger brand campaigns, ensuring consistent, emotionally resonant messaging
- Infuse storytelling into promotional campaigns to connect parents with value beyond discounts
- Balance rational clarity (what it does, why it matters) with emotional resonance (how it feels, why parents can trust us)
- Partner with design to identify moments in the parent journey that need extra love and add delight through human, warm, and reassuring copy
- Craft copy that helps parents feel guided and cared for so Owlet comes across as a partner in their journey
- Define and evolve Owlet’s voice, tone, and messaging framework to reflect clarity, empathy, and emotional resonance
- Create and manage product foundational copy documents to ensure consistency across website, social, email, in-app copy, and retail packaging
- Translate product features into clear, meaningful benefits that resonate with parents
- Elevate UX copy from technical to intuitive and guided, ensuring key messages aren’t missed
- Build scalable frameworks and guidelines for cohesive messaging across teams and channels
- Leverage AI and other tools thoughtfully to create systematic foundations for messaging while maintaining a human voice
- Act as a bridge between Brand Design, Marketing, Product Design, and other partners to create a unified parent experience
Requirements
- 5+ years of experience in copywriting for consumer brands, ideally spanning both marketing and product UX copy
- A portfolio that showcases emotionally resonant storytelling across channels such as digital, product, campaigns, and social
- Strong understanding of UX principles and experience writing for digital product experiences
- A collaborative mindset, comfortable working closely with design, marketing, and product teams
- Ability to manage and synthesize feedback across teams, balancing multiple perspectives while protecting clarity, consistency, and voice
- Systems thinker who can balance big-picture frameworks with hands-on writing
- Excellent communication skills and a passion for helping parents feel informed, guided, and supported
Benefits
- Multiple medical plan options (PPO and High-Deductible with HSA)
- Dental, vision, life, and disability coverage
- Mental health support, EAP access, and fitness incentives
- Competitive 401(k) plan with company match
- Employee stock purchase program
- Potential equity grants
- Generous flexible PTO policy, including Flex Fridays
- Paid parental leave (up to 14 weeks)
- Remote/hybrid work options
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingstorytellingUX writingcampaign messagingproduct messagingemotional resonancenarrative developmentcontent creationcopy editingdigital marketing
Soft skills
collaborationcommunicationempathycreativitysystems thinkingfeedback managementclarityconsistencyproblem-solvingadaptability
