Ovation Law Firm

Senior Media Buyer – Meta Ads

Ovation Law Firm

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Senior

About the role

  • Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns.
  • Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency.
  • Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets.
  • Conduct daily performance monitoring and make rapid, data-driven adjustments.
  • Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale.
  • Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate.
  • Identify performance risks early and implement corrective actions.
  • Lead testing roadmaps to systematically improve results.
  • Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers.
  • Translate performance data into clear creative guidance for designers and video editors.
  • Own daily, weekly, and monthly performance reporting.
  • Analyze trends, diagnose performance shifts, and clearly communicate insights to leadership.

Requirements

  • 3+ years of hands-on experience managing Meta Ads in direct-response, lead-generation environments.
  • Proven experience scaling campaigns while maintaining efficiency and lead quality.
  • Advanced working knowledge of Meta Ads Manager, campaign structures, audiences, and reporting.
  • Strong analytical skills with the ability to interpret complex data and act decisively.
  • High proficiency in Google Sheets or Excel for performance analysis and reporting.
  • Deep understanding of Meta Pixel, conversion events, UTMs, attribution models, and data integrity.
  • Strong strategic thinking around hooks, offers, angles, and messaging.
  • Self-directed, accountable, and comfortable owning performance outcomes.
  • Experience working remotely and managing priorities independently.
Benefits
  • Competitive hourly pay based on skills and experience.
  • 6 paid time-off (PTO) days per year.
  • Opportunity to work closely with leadership in a high-growth, performance-driven organization.
  • Long-term growth and stability in a senior, high-impact marketing role.
  • 100% remote work environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta Adscampaign managementlead generationdata analysisperformance monitoringCPLCPACTRCPCconversion rate
Soft Skills
analytical skillsstrategic thinkingself-directedaccountabilitycommunication