Outsourcey

Email Conversion Copywriter

Outsourcey

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Write conversion-focused copy for DTC/eCommerce email campaigns, including product launches, promotional sends, and automated flows such as welcome, post-purchase, abandoned cart, and winback sequences
  • Develop and iterate on subject lines, preview text, CTAs, and body copy with clear rationale tied to performance principles and conversion frameworks
  • Seamlessly switch between multiple client brand voices, ensuring each retains a distinct tone, style, and messaging consistency without overlap
  • Leverage AI tools to generate, refine, and elevate drafts, ensuring all outputs are original, on-brand, and conversion-driven rather than generic or unedited
  • Conduct ongoing research into DTC trends, competitor campaigns, and audience behavior to inform copy direction and improve campaign performance
  • Maintain organized copy banks, proofread all deliverables, catch errors independently, and deliver clean, client-ready work aligned with briefs and timelines.

Requirements

  • DTC/eCommerce Email Expertise: 5 years of experience writing conversion copy specifically for DTC/eCommerce brands, with strong understanding of flows vs campaigns and lifecycle marketing
  • Email-First Copywriting Skillset: Deep knowledge of email structure, pacing, CTA placement, and formatting optimized for skimmability and conversions
  • AI Tool Proficiency: Advanced ability to use AI tools strategically to enhance output, including prompt creation, editing, and identifying weak or off-brand content
  • Brand Voice Mastery: Proven ability to quickly learn, replicate, and maintain multiple brand voices with precision and consistency across campaigns
  • Analytical & Iterative Thinking: Experience reviewing past performance and applying insights to improve future copy, including suggesting and executing A/B testing strategies
  • Attention to Detail & Reliability: Strong proofreading skills, high level of accuracy, consistent turnaround times, and clear communication with openness to feedback.
Benefits
  • Competitive salary
  • Opportunity to shape the HR function of a rapidly growing BPO.
  • Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
  • Career growth and development opportunities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conversion copywritingemail marketinglifecycle marketingA/B testingcopy editingproofreadingcampaign performance analysisDTC marketingemail structure optimizationCTA placement
Soft Skills
attention to detailanalytical thinkingiterative thinkingreliabilitycommunicationbrand voice adaptationcreativityorganizational skillsindependenceopenness to feedback