Outset Medical, Inc.

Product Marketing

• Lead lifecycle planning for existing product lines, identifying opportunities for enhancement, refresh, or derivative product extensions.
• Support the definition and prioritization of product requirements based on market trends, customer feedback, and clinical insights.
• Translate unmet customer needs into product feature requirements and value propositions that inform the roadmap.
• Partner with Product Management and R&D to assess trade-offs between clinical, technical, and commercial considerations.
• Own commercialization planning and launch execution for new hardware, software, and feature releases.
• Develop compelling value propositions, messaging frameworks, and field tools that position Tablo for success across customer segments.
• Coordinate cross-functional launch readiness between Sales, Clinical, and Marketing Communications.
• Analyze market data, customer feedback, and competitive dynamics to identify trends, risks, and whitespace opportunities.
• Create actionable insights that guide portfolio prioritization, pricing strategies, and positioning.
• Define and track success metrics for product launches and marketing initiatives.
• Evaluate product performance post-launch, identifying levers to increase utilization, satisfaction, and revenue.

Senior Manager, Product Marketing

Digital Marketing

• Execute a cohesive social and digital channel strategy, managing the content calendar and optimizing engagement across platforms
• Lead the planning, execution, and continual optimization of digital marketing campaigns to support corporate marketing and sales objectives.
• Manage SEO/SEM strategy, digital advertising, and paid media to maximize visibility and qualified lead generation.
• Oversee website management and content optimization, ensuring a seamless user experience and alignment with brand strategy.
• Partner with the downstream marketing team to design and execute email nurture campaigns to engage and convert prospects.
• Analyze campaign performance data, extract insights, and provide actionable recommendations to improve ROI.
• Partner cross-functionally with Marketing, Sales, Medical Affairs, and Investor Relations to ensure consistent messaging, alignment, and performance tracking.
• Evaluate emerging technologies.

Digital Marketing Manager

Director

• Create enterprise strategy and inspire Area and local teams in execution within large healthcare customers
• Develop key growth sales strategies, tactics, and action plans in Acute, Chronic and Home markets
• Partner with clinical and capital field teams to build and develop installed base of Tablo Systems within national accounts
• Build top-down and bottom-up sales strategy executed at executive level to accelerate Tablo adoption across areas of opportunity
• Collaborate with capital and clinical sales teams to provide tools, resources and targets for hospitals and markets
• Coordinate product demonstrations, ROI models, launch plans and expansion strategies for health systems
• Negotiate long-term contracts and secure annual budget commitments
• Manage physician/nursing/executive relationships to drive scalable clinical, financial and strategic references across care sites
• Create and scale National IDN process capturing financial, clinical and strategic value of Tablo and schedule QBRs
• Develop best practices, KOLs, white papers and expansion templates for all sites of care
• Active involvement in weekly and quarterly sales planning, execution and project management processes

Senior Manager, Product Marketing

Digital Marketing Manager

Strategic Accounts Director