Outschool

Performance Marketing

• Own Paid Search & Emerging Ad Channels
• Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals
• Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene
• Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency
• Use AI to Move Faster
• Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports
• Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work
• Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple
• Drive Performance Analytics
• Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership
• Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency
• Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners
• Collaborate Cross-Functionally
• Partner with the Senior Performance Marketer owning paid social and teams to ensure messaging consistency and share learnings across channels
• Work with data and product to align on attribution methodology, first-party audience signals, and landing page optimization

Senior Performance Marketer, Paid Search