Senior Performance Marketer, Paid Search

Outschool

Senior Performance Marketer driving Google, Bing, and ChatGPT program to maximize performance. Join Outschool to enhance learning experiences through innovative marketing strategies.

Posted 7/2/2026contractRemote • California • 🇺🇸 United StatesSenior💰 $75,000 per hourWebsite

About the role

Key responsibilities & impact

Own Paid Search & Emerging Ad Channels
Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals
Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene
Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency
Use AI to Move Faster
Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports
Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work
Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple
Drive Performance Analytics
Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership
Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency
Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners
Collaborate Cross-Functionally
Partner with the Senior Performance Marketer owning paid social and teams to ensure messaging consistency and share learnings across channels
Work with data and product to align on attribution methodology, first-party audience signals, and landing page optimization

Requirements

What you’ll need

3-5 years of hands-on performance marketing experience with a primary focus on paid search
Deep expertise in Google Ads - including Search, Performance Max, and audience-based buying - with a track record of managing sizable budgets ($500K+/month) to CAC targets
YouTube Ads experience (TrueView, Demand Gen, or video-forward PMax)
Strong command of keyword architecture, match type strategy, and Quality Score optimization
Highly analytical with the ability to build and interpret dashboards using BI tools - without needing a dedicated analyst
Demonstrated experience using AI tools to increase productivity and scale output
Solid grasp of conversion tracking, attribution, and tag management (Google Tag Manager experience preferred)
Comfortable operating independently and managing multiple priorities in a fast-paced, high-growth environment
Strong ad copywriting sensibility with a self-starter approach to testing
Landing page judgment -- can spot what's killing conversion and brief a fix
Experience in B2C, edtech, or ecommerce is a plus
Bachelor's degree in marketing, business, or a related field preferred

Benefits

Comp & perks

Shared Financial Success: Competitive salaries, stock options, and retirement plans
Health: Comprehensive medical, dental, vision, disability, and life insurance
Wellness: Annual wellness stipend, access to coaching & therapy, and pet wellness plans
PTO & Family Benefits: Generous PTO and family leave policies
Hybrid & Remote-Friendly: Outschool has a distributed team across the U.S. and Canada and an office in San Francisco. Bay Area-based employees work in the office part of the week and receive commute-related benefits. Team members outside the Bay Area remain fully remote, with support for expensable home office setup and internet to stay connected no matter where you are.
Lifelong Learners: Annual budgets for professional development and DEI learning; budgets for children to take Outschool classes
Community Impact: Outschool matches employee donations to eligible charities and supports Outschool.org’s nonprofit programs

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Hard Skills & Tools

Paid Search StrategyKeyword ArchitectureMatch Type StrategyQuality Score OptimizationConversion TrackingAttribution MethodologyA/B TestingAd CopywritingGoogle Tag ManagerPerformance Analytics

Soft Skills

Analytical ThinkingSelf-Starter ApproachCollaborationTime ManagementProblem-Solving