Own and evolve the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms.
Drive continuous optimization of our marketing tools and platforms (e.g., Salesforce, Marketo, 6sense, LeanData, etc.), proactively identifying opportunities to improve performance, scalability, and business impact.
Own data strategy across marketing systems, including data collection, segmentation, governance, and analysis to enable highly targeted, personalized campaigns.
Lead and influence seamless integration between marketing technology and adjacent systems (sales, customer support, product, etc.), ensuring alignment across the GTM.
Implement, oversee, and scale marketing campaigns to streamline lead generation, nurturing, and conversion processes.
Collaborate cross-functionally with content, design, growth, and digital marketing teams to develop high-impact, data-driven campaigns.
Define and maintain end-to-end processes to measure and track marketing performance (lead flow, lead routing, scoring, and lifecycle stages), ensuring clean handoffs, consistent attribution, and actionable reporting.
Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
Develop and maintain program documentation, including project plans, timelines, and status reports.
Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.

Requirements

Proven experience (6+ years) in Marketing Operations or Marketing Management with a strong focus on MarTech strategy and management.
Proficiency with an enterprise tech stack (Marketo, Salesforce, LeanData, 6sense, and Tableau, etc).
Marketo ACE-MEBP certification is a plus.
Strong analytical skills with a track record of driving data-informed decisions and business outcomes.
Excellent project and stakeholder management skills, with the ability to lead cross-functional initiatives.
Strong understanding of marketing strategies, technologies, and industry trends.

Benefits

Flexible time off
401k to help you save for the future
Generous medical, dental, and vision coverage for full-time employees and their dependents
A parental leave program that includes options for a paid night nurse, and a gradual return to work
Infertility/ assisted reproductive services benefit
Employee referral bonuses to encourage the addition of great new people to the team
Snacks and beverages in the Office, along with fun events to celebrate
Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data strategydata collectiondata segmentationdata governancedata analysislead generationlead nurturinglead conversionmarketing performance measurementreporting mechanisms

Soft Skills

analytical skillsproject managementstakeholder managementcross-functional collaborationinfluencecommunicationproblem-solvingstrategic thinkingadaptabilityleadership

Certifications

Marketo ACE-MEBP