Outreach

Senior Product Marketing Manager – GTM Launch

Outreach

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $110,000 - $135,000 per year

Job Level

Senior

About the role

  • Own GTM launch cycles, planning, and execution by managing complex and high stakes releases independently while ensuring successful launch outcomes.
  • Build and execute comprehensive launch plans in close partnership with Product Management, Product Marketing, Marketing, Sales, Customer Teams, Enablement, Pricing & Packaging, Legal, Finance, and Partners.
  • Provide executives and teams with timely updates on features and launches, identify and communicate risks, and discuss potential trade-offs with product and product marketing leadership.
  • Facilitate cross-functional go-to-market alignment by acting as a partner and liaison across teams, overseeing and managing launch readiness, addressing timing discrepancies, identifying risks and dependencies, and ensuring the complete delivery of all required materials for each launch.
  • Develop compelling, differentiated value propositions and product narratives that resonate across mid-market and enterprise audiences.
  • Create and deliver messaging, positioning, demos, roadmap presentations, and storytelling for GTM teams and events.
  • Build deep expertise in the Outreach AI Revenue Platform to become a leading internal subject matter expert on product capabilities and customer use cases.

Requirements

  • 5 or more years in enterprise SaaS. Experience in Revenue Orchestration platforms or SaaS software for sales, marketing, or customer teams is a plus.
  • Change management experience with the ability to handle scope shifts or delays and pivot accordingly.
  • Proven experience with driving GTM product launches, launch governance and cadence refinement of launch processes and procedures.
  • Strong cross-functional influence and communication, data-informed decision-making, and a customer-centric focus.
  • You are a strategic driver and executor who sees the big picture but thrives in the details.
  • You move quickly, communicate clearly, build trust across teams without direct authority, and bring clarity to complexity.
  • You’re not just a doer—you connect people, challenge the status quo with empathy, and drive forward progress.
Benefits
  • Flexible time off
  • 401k to help you save for the future
  • Generous medical, dental, and vision coverage for full-time employees and their dependents
  • A parental leave program that includes options for a paid night nurse, and a gradual return to work
  • Infertility/ assisted reproductive services benefit
  • Employee referral bonuses to encourage the addition of great new people to the team
  • Snacks and beverages in the Office, along with fun events to celebrate
  • Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM launch cycleslaunch governancechange managementdata-informed decision-makingrevenue orchestrationSaaS softwareproduct narrativesmessagingpositioningstorytelling
Soft Skills
cross-functional influencecommunicationcustomer-centric focusstrategic driverexecutortrust buildingclarity in complexityempathyproblem-solvingcollaboration