OuterSignal

Head of Growth

OuterSignal

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
  • 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
  • Deploy a $1M+ annual growth budget across channels that actually convert
  • Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
  • Build and manage our affiliate program (agencies, consultants, tech partners)
  • Oversee our outbound and cold email strategy
  • Work directly with Founders on channel strategy, messaging, and market positioning
  • Hire and scale the growth team as we hit milestones

Requirements

  • 4+ years in B2B SaaS growth, demand gen, or performance marketing
  • You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech
  • Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
  • Experience building affiliate or partnership programs from scratch
  • Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting
  • Fluent in HubSpot (or similar CRM) for pipeline management and automation
  • You think in CAC, LTV, payback period, and channel contribution
  • Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools
  • Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.
Benefits
  • Impact: Join at the ground floor where your work directly influences company trajectory
  • Growth: Rapid company growth creates exceptional learning and advancement opportunities
  • Flexibility: Remote-first culture with autonomy over your work
  • Team: Work alongside the founding team
  • Mission: Revolutionizing the way brands understand and market to their customers

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationperformance marketingpaid acquisitionaffiliate program managementcold outbound strategycustomer acquisition cost (CAC)lifetime value (LTV)payback periodretargetinglookalike audiences
Soft skills
ownershipstrategic thinkingexecutionadaptabilityteam scalingcommunicationmarket positioningmessagingorganizational skillsproblem-solving