OuterSignal

Head of Growth

OuterSignal

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
  • 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
  • Deploy a $1M+ annual growth budget across channels that actually convert
  • Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
  • Build and manage our affiliate program (agencies, consultants, tech partners)
  • Oversee our outbound and cold email strategy
  • Work directly with Founders on channel strategy, messaging, and market positioning
  • Hire and scale the growth team as we hit milestones

Requirements

  • 4+ years in B2B SaaS growth, demand gen, or performance marketing
  • You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech
  • Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
  • Experience building affiliate or partnership programs from scratch
  • Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting
  • Fluent in HubSpot (or similar CRM) for pipeline management and automation
  • You think in CAC, LTV, payback period, and channel contribution
  • Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools
  • Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.
Benefits
  • Impact: Join at the ground floor where your work directly influences company trajectory
  • Growth: Rapid company growth creates exceptional learning and advancement opportunities
  • Flexibility: Remote-first culture with autonomy over your work
  • Team: Work alongside the founding team
  • Mission: Revolutionizing the way brands understand and market to their customers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationperformance marketingpaid acquisitionaffiliate program managementcold outbound strategycustomer acquisition cost (CAC)lifetime value (LTV)payback periodretargetinglookalike audiences
Soft Skills
ownershipstrategic thinkingexecutionadaptabilityteam scalingcommunicationmarket positioningmessagingorganizational skillsproblem-solving