Outdoorsy

Director of Marketing and PR – Contract-to-Hire

Outdoorsy

contract

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Salary

💰 $125 - $135 per hour

Job Level

Lead

About the role

  • Demand Creation and Market Activation
  • This is a high-impact, 6-month contract position with the potential to convert to a full-time Director role.
  • The objective is to optimize our brand presence, cultural relevance, and awareness ahead of the peak summer season.
  • The Director will drive marketing activity, help direct an earned PR strategy to establish high-impact demand that integrates directly with mid-to-lower funnel conversion activities.
  • This role reports directly to the VP of Brand Marketing and is hands-on.
  • The Director must be prepared to utilize emerging channels, strategic partnerships, and focused content marketing techniques.
  • Key Cross-Functional & Management Relationships
  • Reporting To: VP of Brand Marketing
  • Key Internal Partners: Content Strategy, Creative, Performance Marketing, and Product Teams
  • External Partners: PR Agency (management and budget oversight)

Requirements

  • 8+ years of experience in Marketing leadership, specializing in brand, integrated campaigns, and demand creation, preferably within high-growth marketplaces or with consumer travel and leisure brands.
  • Direct experience identifying and utilizing emerging digital channels, creator partnerships, and sophisticated content marketing techniques.
  • Proven experience managing, budgeting, and driving results from external Public Relations agencies to achieve targeted Earned Media Value.
  • A track record of creating market buzz, driving conversation, and securing high-value earned media through non-traditional, culture-forward activations.
  • Demonstrated ability to perform in a rapid-deployment, contract environment, transitioning quickly from strategy to execution and delivering measurable results.
  • Ability to work from our **Austin, TX** headquarters in a hybrid capacity is required.
Benefits
  • The Opportunity: Strategic Leadership at an Inflection Point
  • This is a high-impact, 6-month contract-to-hire position designed for a marketing leader who thrives on building brand equity through cultural relevance and integrated demand.
  • As we approach a historic surge in U.S. leisure travel, you will have the unique opportunity to pilot Outdoorsy’s brand presence through major cultural milestones like the World Cup and Route 66 Centennial.
  • You will join our Austin-based leadership team at a critical inflection point, with the direct mandate to accelerate brand awareness and fuel top-of-funnel growth beginning immediately in Q1.
  • While this role begins as a strategic 6-month contract, it is designed with the clear potential to convert to a permanent Director-level position for the leader who successfully optimizes our market activation and establishes a scalable demand engine.
  • Work Environment & Flexibility
  • Located in our downtown Austin headquarters, this role offers a hybrid work model that balances high-intensity, in-person collaboration with the autonomy needed to execute complex, multi-channel campaigns.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand creationbrand marketingintegrated campaignscontent marketingpublic relations managementbudget managementearned media valuedigital channelscreator partnershipsrapid-deployment strategy
Soft skills
leadershipstrategic thinkingcollaborationcommunicationadaptabilityresults-drivencreativityproblem-solvingrelationship managementexecution