OurAssistants

Head of Marketing

OurAssistants

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

About the role

  • Own and lead the company's marketing strategy, aligning it with growth objectives
  • Plan and execute digital marketing campaigns, content initiatives, brand-building, and lead generation activities
  • Collaborate closely with sales, operations, and leadership to ensure marketing supports business priorities
  • Manage and oversee the creation of marketing materials, website updates, email campaigns, social media, and paid advertising
  • Track and report on campaign performance, analyze data, and recommend optimizations
  • Monitor market trends and competitor activities to keep strategies fresh and relevant
  • Identify and manage external vendors or partners when needed
  • Champion a hands-on, executor culture within the marketing function
  • Support business development efforts by identifying market opportunities and contributing to partnership strategies

Requirements

  • Proven experience as a Marketing Manager, Head of Marketing, or similar senior role
  • Direct background in BPO, Virtual Assistant agencies, or marketing agencies
  • Previous experience in startup environments, comfortable moving fast and adapting quickly
  • Strong executor mindset: ability to design strategies and implement them personally when needed
  • Excellent collaboration and communication skills across departments
  • Solid understanding of digital marketing tools, analytics, and CRM platforms
  • Creative thinker who's also data-driven and detail-oriented
  • Nice to have: experience managing or mentoring a marketing team
  • Nice to have: Familiarity with marketing automation and growth hacking tactics
  • Nice to have: Passion for innovation, process improvement, and scaling operations