VP of Marketing
OVERJET
SaltStack
Job Level
Lead
About the role
- Own and lead the company's marketing strategy, aligning it with growth objectives
- Plan and execute digital marketing campaigns, content initiatives, brand-building, and lead generation activities
- Collaborate closely with sales, operations, and leadership to ensure marketing supports business priorities
- Manage and oversee the creation of marketing materials, website updates, email campaigns, social media, and paid advertising
- Track and report on campaign performance, analyze data, and recommend optimizations
- Monitor market trends and competitor activities to keep strategies fresh and relevant
- Identify and manage external vendors or partners when needed
- Champion a hands-on, executor culture within the marketing function
- Support business development efforts by identifying market opportunities and contributing to partnership strategies
Requirements
- Proven experience as a Marketing Manager, Head of Marketing, or similar senior role
- Direct background in BPO, Virtual Assistant agencies, or marketing agencies
- Previous experience in startup environments, comfortable moving fast and adapting quickly
- Strong executor mindset: ability to design strategies and implement them personally when needed
- Excellent collaboration and communication skills across departments
- Solid understanding of digital marketing tools, analytics, and CRM platforms
- Creative thinker who's also data-driven and detail-oriented
- Nice to have: experience managing or mentoring a marketing team
- Nice to have: Familiarity with marketing automation and growth hacking tactics
- Nice to have: Passion for innovation, process improvement, and scaling operations
