Our Home

Director

• Develop and execute category management strategies that align with company goals and drive profitable growth; define category vision, growth strategy and 3-year roadmap.
• Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities and inform product positioning.
• Identify whitespace, assortment gaps, and innovation opportunities
• Develop annual and long-range sales strategies aligned to company targets
• Lead category input into AOP, forecasting, and demand planning
• Lead assortment planning, pricing optimization, and promotional effectiveness to meet or exceed financial targets.
• Define channel strategies (eCommerce, retail, B2B, etc.)
• Partner with Sales leadership on targets, coverage, and focus areas
• Partner across Sales, Marketing, Finance, and Supply Chain drive category plans and ensure alignment
• Lead monthly business reviews (MBRs) and planning cycles
• Drive cross-functional initiatives to enhance category insights, shopper engagement, and omnichannel strategies
• Influence senior leadership on investment and prioritization decisions
• Partner with Brand and Supply Chain on new item launches, SKU rationalization and productivity improvements
• Leverage data analytics and category management tools to monitor performance, track KPIs, and recommend actionable improvements
• Own category dashboards and KPI tracking
• Deliver actionable insights on revenue, margin, and trends
• Identify risks/opportunities and drive course correction
• Provide executive-level reporting and recommendations
• Manage relationships with key retail partners to influence category development and secure shelf space
• Develop GTM playbooks and sales enablement inputs
• Support key account strategies around assortment, pricing, and shelf
• Coach and develop a high-performing category management team to foster talent and deliver results

Director of Category Management