Product Marketing Manager
Otter Products
full-time
Posted on:
Location Type: Hybrid
Location: Fort Collins • Colorado • United States
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Salary
💰 $90,000 - $112,000 per year
About the role
- Work closely with the Product Team to develop the pricing and positioning of the products to maximize sales, selling opportunities, customer adoption, and market share.
- Integrate the company’s market research and planning to co-author market requirements (MRDs).
- Enable the sales organization with selling stories and pitch decks, training, and robust competitor analysis.
- Create consumer messaging frameworks focused on specific pain points and differentiated value.
- Drive end-to-end launch excellence in partnership with Product, Merchandising, Sales and cross-functional marketing teams – from pre-launch validation through post-launch optimization.
- Synthesize meaningful consumer insights, feedback, and market data to create selling stories and influence product and go-to-market strategies.
- Serve as the company’s key product marketing thought leader and secure and distill market feedback into market intelligence based on industry needs and market opportunities to influence product team strategy, the product roadmap, and the development of features and benefits.
- Champion the consumer and advocate for research and insights to own the voice of the consumer and leverage the data and insights to help drive product marketing strategy.
- Own the intersection of Product, Marketing and Sales, serving as the three-way conduit and Communicator-in-Chief between the departments, always ensuring high degrees of transparency and fluidity of information.
- Establish and lead best-in-class product marketing frameworks, processes, and principles, including defining and driving KPIs for the team.
- Develop and establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Customer Support, Channel, Sales and Marketing to enable the team and drive a consistent customer and consumer experience with Otter Box Products.
- Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging and go-to-market strategy that drives understanding, consideration and adoption.
- Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
Requirements
- Bachelor’s degree in marketing or equivalent is required.
- Minimum of four years of experience in Product Marketing required.
- Experience in product marketing with consumer goods required.
- Product management experience, including conceiving, developing and driving innovative products is preferred.
Benefits
- medical
- dental
- vision
- basic life
- voluntary life
- long-term and short-term disability
- employee assistance program
- flexible spending accounts
- health savings account
- 401(k) retirement plan
- accrued paid time off based on seniority
- volunteer time off
- parental leave
- bereavement leave
- company holidays
- years of service awards
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarket researchconsumer messaging frameworkscompetitor analysisgo-to-market strategiesKPI developmentproduct managementproduct positioninglaunch excellencecross-functional collaboration
Soft Skills
communicationleadershipcollaborationstrategic thinkingconsumer advocacytransparencyinfluencingsynthesizing insightsproblem-solvingcreativity
Certifications
Bachelor's degree in marketing