Orum

VP of Marketing

Orum

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $240,000 per year

Job Level

Lead

About the role

  • Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation.
  • Build and lead a high-performing marketing organization that drives measurable business outcomes.
  • Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design.
  • Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio.
  • Position Orum as a category-defining leader in AI sales technology through analyst, partner, influencer and media engagement.
  • Lead GTM strategy for new products, features, and strategic initiatives in partnership with Product and Sales.
  • Drive AI Coaching Suite adoption through compelling storytelling, enablement, and customer advocacy.
  • Oversee competitive intelligence, pricing strategy, and win-loss insights to inform GTM priorities.
  • Own marketing-sourced pipeline, while serving as a true partner to Sales in driving total pipeline and revenue growth.
  • Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs.
  • Partner with the Growth team to ensure demand programs align to market positioning and revenue goals.
  • Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events.
  • Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights.
  • Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility.
  • Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences.
  • Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention.
  • Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.

Requirements

  • 10+ years in B2B SaaS marketing, with at least 5 years leading product marketing or integrated marketing teams.
  • Proven success owning both brand and product marketing for a high-growth company.
  • Experience positioning and scaling a business as a category leader in a competitive or emerging market.
  • Deep understanding of AI, sales technology, and GTM strategy.
  • Strong leadership, communication, and storytelling skills — able to inspire teams and influence executives.
  • Data-driven mindset with a passion for measurable outcomes.
Benefits
  • Flexibility to work anywhere in the U.S.
  • Flexible Vacation Policy.
  • Orum Days Off (first Friday each month, two weeks off at year end, and additional observed holidays).
  • 90% coverage for employees and dependents for medical, dental, and vision.
  • Online behavioral health and virtual healthcare options.
  • Parental leave with quota relief.
  • Life Insurance and AD&D coverage.
  • 401(k) savings plan.
  • Meaningful stock options.
  • $1,000 equipment reimbursement (yours to keep).
  • Company retreats and meetups to connect in person.
  • Company ERG — Women of Orum (WOO).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS marketingproduct marketingintegrated marketingGTM strategycompetitive intelligencepricing strategydemand generationlifecycle marketingaccount-based marketing (ABM)analytical rigor
Soft skills
leadershipcommunicationstorytellinginfluenceteam inspirationstakeholder educationstrategic thinkingcollaborationcreativitydata-driven mindset