ORDR

Digital Marketing

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions
• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact—not vanity metrics
• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches
• Continuously test and evolve content formats, distribution approaches, and digital programs to improve meeting generation and pipeline performance
• Build digital programs designed to generate qualified meetings that convert into pipeline
• Use engagement, intent, and conversion metrics as indicators of progress—not end goals
• Continuously optimize campaigns, content, and digital experiences based on pipeline impact and meeting quality
• Track and optimize the full journey from digital engagement → qualified meeting → opportunity → pipeline creation
• Own the strategy and execution of digital content programs designed to drive pipeline, including:
• Long-form and thought leadership content targeting technical and enterprise buyer audiences
• Campaign-specific assets supporting awareness, consideration, and deal acceleration
• Landing pages, content hubs, and digital experiences optimized for engagement and conversion
• Always-on content programs aligned to product, campaign, and GTM priorities
• Ensure content is built with distribution and pipeline impact in mind from the start—not as an afterthought
• Execute multi-channel digital programs across owned, earned, and paid channels
• Build nurture and re-engagement programs that move prospects toward meaningful sales conversations
• Support account-based marketing initiatives targeting priority enterprise accounts
• Amplify content, events, launches, and product moments through digital channels that drive measurable engagement and pipeline impact
• Work closely with sales leaders and SDR teams to:
• Identify content and engagement gaps slowing deal progression
• Build programs that support pipeline creation and acceleration
• Surface engagement signals for timely, relevant outreach
• Act as a strategic partner to sales, aligning digital programs to territory priorities and active opportunities
• Optimize content experiences, landing pages, and digital flows for engagement and conversion
• Build and refine nurture programs that move prospects toward qualified meetings and pipeline creation
• Partner with product and growth teams to connect digital engagement to PLG activation and sales conversations
• Identify and address drop-off points across the digital funnel with a continuous optimization mindset
• Continuously explore and test new AI tools and workflows to improve campaign performance, content creation, personalization, reporting, and operational efficiency
• Identify opportunities to use AI to accelerate execution, uncover insights, and improve engagement across digital programs
• Bring a test-and-learn mindset to emerging marketing technologies and evolving buyer behaviors
• Own KPIs tied to qualified meetings, pipeline creation, opportunity conversion, and program efficiency
• Understand that traffic, engagement, and MQLs are indicators—not success metrics
• Track and report on the full funnel: discovery → engagement → meetings → opportunities → pipeline impact
• Partner with Marketing Analytics to improve attribution and make data-driven investment decisions
• Maintain clear visibility into how digital programs contribute to ORDR’s revenue goals

Digital Marketing Manager