Digital Marketing Manager

ORDR

Digital Marketing Manager at ORDR driving demand generation strategies through content-led programs and AI tools. Focused on qualified meetings, pipeline, and revenue growth.

Posted 5/20/2026full-timeSanta Clara • California • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions
Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact—not vanity metrics
Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches
Continuously test and evolve content formats, distribution approaches, and digital programs to improve meeting generation and pipeline performance
Build digital programs designed to generate qualified meetings that convert into pipeline
Use engagement, intent, and conversion metrics as indicators of progress—not end goals
Continuously optimize campaigns, content, and digital experiences based on pipeline impact and meeting quality
Track and optimize the full journey from digital engagement → qualified meeting → opportunity → pipeline creation
Own the strategy and execution of digital content programs designed to drive pipeline, including:
Long-form and thought leadership content targeting technical and enterprise buyer audiences
Campaign-specific assets supporting awareness, consideration, and deal acceleration
Landing pages, content hubs, and digital experiences optimized for engagement and conversion
Always-on content programs aligned to product, campaign, and GTM priorities
Ensure content is built with distribution and pipeline impact in mind from the start—not as an afterthought
Execute multi-channel digital programs across owned, earned, and paid channels
Build nurture and re-engagement programs that move prospects toward meaningful sales conversations
Support account-based marketing initiatives targeting priority enterprise accounts
Amplify content, events, launches, and product moments through digital channels that drive measurable engagement and pipeline impact
Work closely with sales leaders and SDR teams to:
Identify content and engagement gaps slowing deal progression
Build programs that support pipeline creation and acceleration
Surface engagement signals for timely, relevant outreach
Act as a strategic partner to sales, aligning digital programs to territory priorities and active opportunities
Optimize content experiences, landing pages, and digital flows for engagement and conversion
Build and refine nurture programs that move prospects toward qualified meetings and pipeline creation
Partner with product and growth teams to connect digital engagement to PLG activation and sales conversations
Identify and address drop-off points across the digital funnel with a continuous optimization mindset
Continuously explore and test new AI tools and workflows to improve campaign performance, content creation, personalization, reporting, and operational efficiency
Identify opportunities to use AI to accelerate execution, uncover insights, and improve engagement across digital programs
Bring a test-and-learn mindset to emerging marketing technologies and evolving buyer behaviors
Own KPIs tied to qualified meetings, pipeline creation, opportunity conversion, and program efficiency
Understand that traffic, engagement, and MQLs are indicators—not success metrics
Track and report on the full funnel: discovery → engagement → meetings → opportunities → pipeline impact
Partner with Marketing Analytics to improve attribution and make data-driven investment decisions
Maintain clear visibility into how digital programs contribute to ORDR’s revenue goals

Requirements

What you’ll need

5–7+ years in digital marketing, content marketing, or demand generation in B2B SaaS
Proven track record of driving qualified meetings, pipeline, and revenue through digital programs
Experience operating across both product-led and sales-led go-to-market motions
Strong background in content strategy, campaign execution, lifecycle marketing, and marketing automation platforms
Experience working closely with sales teams to support opportunity creation and deal acceleration
Curious about how AI is changing digital marketing and actively experimenting with new tools and approaches
Comfortable using AI tools to improve content development, campaign execution, research, analysis, and productivity
Strong balance of strategic thinking and hands-on execution
Focused on outcomes, optimization, and continuous improvement

Benefits

Comp & perks

Flexible Time Off - Work-life balance matters
Comprehensive Healthcare Plan - Physical and mental wellness
Stock Options - Own a piece of ORDR
Physical & Mental Health Programs - Your wellbeing is our priority
Retirement Planning - Secure your future
Remote & Hybrid Workforce - Work where you work best

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcontent marketingdemand generationcontent strategycampaign executionlifecycle marketingmarketing automationpipeline creationqualified meetingsAI tools

Soft Skills

strategic thinkinghands-on executioncuriosityoptimizationcontinuous improvementcollaborationcommunicationproblem-solvingadaptabilitydata-driven decision making