Orchestra

Director

• Build and Scale Orchestra’s AEO Insights Framework
• Develop and Maintain Advanced AEO Tooling
• Translate Data into Strategic Insight
• Embed Search Intelligence Across Strategy & Activation
• Design Measurement & Reporting Systems
• Ensure AI Search Readiness
• Advance Innovation in AI Search Intelligence

Director, Search Strategy

Public Relations

• Lead strategic conversations and advance the communications strategy for multiple high-profile client accounts to deliver top-notch results for our clients
• Develop and oversee integrated campaigns that leverage public affairs, media and digital tactics to reach key audiences and achieve client goals
• Directly manage and mentor staff and provide overall strategic direction and feedback for their development and client work
• Hold the pen on drafting high level materials including strategy decks, communications plans, messaging and op-eds
• Collaborate closely with the management team to develop and inspire our team of strategists to be innovative and creative
• Help our practice win new business and proactively expand our relationships by leveraging your existing network and identifying new opportunities

Vice President – Higher Education Public Relations

• Lead multiple client accounts at one time, most with multiple end-to-end, multi-channel paid media campaigns; join weekly calls, present findings and proactive suggestions, actively participate in strategic conversations and collaborate to solve problems
• Develop all paid media strategy, translating short- and long-term client goals to campaign KPIs and maintaining a comprehensive work plan for internal and external teams
• Create media strategies and media plans from scratch, taking big picture ideas and identifying the best platforms and tactics that will help meet goals
• Manage and advise junior staff on the execution and optimization of digital ad campaigns across a variety of self-serve platforms and channels
• Create and review detailed reports, providing the big-picture analysis, recommendations and actionable takeaways to senior client contacts
• Work with the accounts team to stay up-to-date on all client news, events and priorities
• Problem-solve and troubleshoot in ads platforms when crises inevitably arise
• Stay on top of advertising trends and ever-changing platform policies; regularly share updates to internal and client teams on changes or new opportunities
• Work closely with paid media leadership to pitch new business and proactively seek out new client opportunities, tapping into your professional network for leads
• Work closely with paid media team members to establish and implement internal processes for efficiency and industry best practices

Director, Search Strategy

Vice President – Higher Education Public Relations

Media Director