Orchestra

Director

• Lead multiple client accounts at one time, most with multiple end-to-end, multi-channel paid media campaigns; join weekly calls, present findings and proactive suggestions, actively participate in strategic conversations and collaborate to solve problems
• Develop all paid media strategy, translating short- and long-term client goals to campaign KPIs and maintaining a comprehensive work plan for internal and external teams
• Create media strategies and media plans from scratch, taking big picture ideas and identifying the best platforms and tactics that will help meet goals
• Manage and advise junior staff on the execution and optimization of digital ad campaigns across a variety of self-serve platforms and channels
• Create and review detailed reports, providing the big-picture analysis, recommendations and actionable takeaways to senior client contacts
• Work with the accounts team to stay up-to-date on all client news, events and priorities
• Problem-solve and troubleshoot in ads platforms when crises inevitably arise
• Stay on top of advertising trends and ever-changing platform policies; regularly share updates to internal and client teams on changes or new opportunities
• Work closely with paid media leadership to pitch new business and proactively seek out new client opportunities, tapping into your professional network for leads
• Work closely with paid media team members to establish and implement internal processes for efficiency and industry best practices

Media Director