Orchard Digital Marketing

Sales

• Work closely with Orchard’s leadership team to identify priority industries, organizations, and prospective clients.
• Research prospective organizations, key decision-makers, business needs, industry developments, and potential opportunities.
• Build, organize, and maintain a qualified prospect database.
• Document prospect communications, meetings, follow-up activity, and next steps within Orchard’s CRM and sales tracking systems.
• Coordinate outbound business development efforts, including email campaigns, personalized outreach, introductions, meeting preparation, and follow-up communications.
• Help develop prospecting strategies and outreach plans for priority audiences, industry events, conferences, and business opportunities.
• Support proposal development, presentation preparation, case studies, capabilities materials, and other sales collateral.
• Participate in prospect meetings as appropriate and coordinate follow-up actions.
• Track pipeline activity and provide regular business development updates to leadership.
• Develop and manage Orchard’s marketing and content calendar in collaboration with agency leadership and subject-matter experts.
• Identify opportunities to showcase Orchard’s expertise, client successes, capabilities, people, and point of view.
• Edit, package, publish, and promote thought leadership content, case stories, articles, presentations, and agency news.
• Manage website content updates, article publishing, case study development, and content organization.
• Oversee Orchard’s organic social media presence and coordinate publishing and engagement across relevant platforms.
• Coordinate paid marketing campaigns with Orchard’s internal media, creative, digital, and analytics teams.
• Draft press releases, media announcements, award submissions, agency communications, and promotional materials.
• Support webinars, speaking engagements, conferences, sponsorships, networking events, and other industry activities.
• Help ensure Orchard’s sales and marketing communications consistently reflect the agency’s positioning, voice, and brand standards.
• Coordinate lead intake, qualification, assignment, and follow-up.
• Develop and manage prospect nurture programs designed to keep Orchard visible and relevant throughout longer decision-making cycles.
• Identify opportunities to reconnect with past prospects, former clients, referral partners, and industry contacts.
• Help move qualified opportunities through the sales process by coordinating communications, content, meetings, and follow-up.
• Partner with agency leadership to improve the consistency and effectiveness of Orchard’s prospect experience.
• Track marketing and business development performance, including website traffic, content engagement, social media activity, lead generation, outreach performance, pipeline movement, and conversion activity.
• Monitor progress against Orchard’s sales and marketing goals and provide regular reporting to leadership.
• Maintain dashboards and reporting systems that provide visibility into agency growth initiatives.
• Evaluate which industries, messages, content, events, and outreach approaches are generating the strongest engagement and opportunities.
• Develop recommendations for improving prospecting, lead nurturing, content performance, and business development effectiveness.

Sales and Marketing Manager