Sales and Marketing Manager

Orchard Digital Marketing

Sales and Marketing Manager driving business development and marketing initiatives for Orchard Digital Marketing. Key connector between sales, marketing, and agency leadership, enhancing client engagement.

Posted 7/28/2026full-timeCincinnati • Ohio • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing, Business Development, and Sales Support, with a strong focus on coordinating marketing campaigns, managing CRM systems, and developing content strategies. Proven ability to communicate effectively with senior executives and manage multiple projects while maintaining attention to detail.

Highest-signal resume keywords

B2B Marketing ExperienceCRM ProficiencyContent DevelopmentProject Management SkillsCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business DevelopmentSales SupportMarketing Campaign CoordinationContent Program ManagementLead GenerationProposal DevelopmentPipeline TrackingData AnalysisSocial Media ManagementEmail Marketing

Soft Skills

Attention to DetailOrganizational SkillsProactive MindsetCollaborationFollow-Through

Tools & Technologies

CRM SystemsEmail Marketing PlatformsProject Management ToolsReporting PlatformsSocial Media Platforms

Industry Keywords

AdvertisingMarketing ServicesSenior LivingHealthcareProfessional ServicesConsultingAgency Environment

About the role

Key responsibilities & impact

Work closely with Orchard’s leadership team to identify priority industries, organizations, and prospective clients.
Research prospective organizations, key decision-makers, business needs, industry developments, and potential opportunities.
Build, organize, and maintain a qualified prospect database.
Document prospect communications, meetings, follow-up activity, and next steps within Orchard’s CRM and sales tracking systems.
Coordinate outbound business development efforts, including email campaigns, personalized outreach, introductions, meeting preparation, and follow-up communications.
Help develop prospecting strategies and outreach plans for priority audiences, industry events, conferences, and business opportunities.
Support proposal development, presentation preparation, case studies, capabilities materials, and other sales collateral.
Participate in prospect meetings as appropriate and coordinate follow-up actions.
Track pipeline activity and provide regular business development updates to leadership.
Develop and manage Orchard’s marketing and content calendar in collaboration with agency leadership and subject-matter experts.
Identify opportunities to showcase Orchard’s expertise, client successes, capabilities, people, and point of view.
Edit, package, publish, and promote thought leadership content, case stories, articles, presentations, and agency news.
Manage website content updates, article publishing, case study development, and content organization.
Oversee Orchard’s organic social media presence and coordinate publishing and engagement across relevant platforms.
Coordinate paid marketing campaigns with Orchard’s internal media, creative, digital, and analytics teams.
Draft press releases, media announcements, award submissions, agency communications, and promotional materials.
Support webinars, speaking engagements, conferences, sponsorships, networking events, and other industry activities.
Help ensure Orchard’s sales and marketing communications consistently reflect the agency’s positioning, voice, and brand standards.
Coordinate lead intake, qualification, assignment, and follow-up.
Develop and manage prospect nurture programs designed to keep Orchard visible and relevant throughout longer decision-making cycles.
Identify opportunities to reconnect with past prospects, former clients, referral partners, and industry contacts.
Help move qualified opportunities through the sales process by coordinating communications, content, meetings, and follow-up.
Partner with agency leadership to improve the consistency and effectiveness of Orchard’s prospect experience.
Track marketing and business development performance, including website traffic, content engagement, social media activity, lead generation, outreach performance, pipeline movement, and conversion activity.
Monitor progress against Orchard’s sales and marketing goals and provide regular reporting to leadership.
Maintain dashboards and reporting systems that provide visibility into agency growth initiatives.
Evaluate which industries, messages, content, events, and outreach approaches are generating the strongest engagement and opportunities.
Develop recommendations for improving prospecting, lead nurturing, content performance, and business development effectiveness.

Requirements

What you’ll need

Two or more years of experience in B2B marketing, business development, sales support, communications, account management, or a related field.
Strong written and verbal communication skills, with exceptional attention to detail.
Experience coordinating marketing campaigns, content programs, sales initiatives, or business development activities.
Excellent organizational, project management, and follow-through skills.
Ability to manage multiple priorities, deadlines, stakeholders, and workstreams.
Experience using CRM, email marketing, social media, project management, and reporting platforms.
Ability to work independently while collaborating closely with agency leadership and cross-functional teams.
Comfortable communicating with senior executives, clients, prospects, and industry partners.
Experience in advertising, marketing services, senior living, healthcare, professional services, consulting, or an agency environment is preferred.
A proactive, entrepreneurial mindset and a willingness to take ownership of opportunities from ideas through execution.

Benefits

Comp & perks

Work directly with agency leadership and contribute to strategic growth decisions.
Help shape the marketing and business development approach of an independent, growing agency.
Gain broad experience across sales, marketing, content, communications, analytics, and business development.
Collaborate with experienced professionals across strategy, creative, media, digital, technology, and analytics.
Join an entrepreneurial environment where ideas are valued and individual contributions have a visible impact.
Build meaningful relationships with organizations and leaders across senior living, healthcare, professional services, and other industries.
Take on a role with significant opportunity for professional growth, responsibility, and influence.