Orases

Brand Manager

• Own and execute Orases’ branding, PR, and thought leadership strategy to strengthen market authority in custom software and AI development.
• Secure consistent media features and PR mentions across relevant third-party and industry publications.
• Identify, submit, and win industry awards and recognitions that validate Orases’ expertise and credibility.
• Build and maintain relationships with media outlets, partners, and industry organizations to amplify brand visibility.
• Produce regular thought leadership content that positions Orases leaders as trusted experts in AI, digital transformation, and custom software.
• Develop and manage a comprehensive editorial calendar, ensuring a consistent flow of optimized content.
• Write, design, publish, and optimize engaging content to support the marketing, sales, and brand strategy, enhancing online visibility and attracting organic traffic.
• Develop and publish case studies that highlight client success stories, measurable outcomes, and business impact.
• Disseminate and optimize content across digital channels to improve SEO and GEO visibility, ensuring assets are structured, distributed, and positioned for search engines, generative AI platforms, and discoverability.
• Drive sustained growth and engagement across LinkedIn and other platforms through a consistent publishing cadence, engagement campaigns, and cross-promotion.
• Grow LinkedIn followers and newsletter subscribers by sharing high-value insights, original content, and leadership perspectives.
• Plan, create, and publish video content that educates, inspires, and showcases Orases’ team, process, and client results.
• Support influencer, partner, and employee-advocacy initiatives to extend brand reach and authenticity.
• Proactively manage Orases’ online reputation across platforms such as Clutch, Gartner Peer Insights, Google, Indeed, and Glassdoor.
• Coordinate with internal and external teams to consistently generate client and employee reviews that support credibility, trust, and employer branding.
• Ensure reviews are actively leveraged across marketing, sales, and recruiting channels.
• Coordinate the design and production of trade show marketing materials, including flyers, loops, presentations, exhibitor portals, and promotional items.
• Lead Orases events by serving as the central coordinator for RSVPs, vendor relationships, team member responsibilities, and post-event follow-up across in-office events, webinars, podcasts, and industry engagements.
• Create and maintain marketing, sales, and leadership dashboards that surface key KPIs, performance trends, and actionable insights.
• Grow and nurture the HubSpot newsletter audience through blogs, lead magnets, and strategic website CTAs.
• Identify follow-up gaps across the sales funnel and design automated drip campaigns and workflows to improve engagement, consistency, and conversion.
• Improve email engagement by optimizing content relevance, subject lines, send timing, and audience segmentation.

Public Relations and Brand Marketing Specialist