Orases

Public Relations and Brand Marketing Specialist

Orases

full-time

Posted on:

Location Type: Remote

Location: Maryland • United States

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Salary

💰 $70,000 - $95,000 per year

About the role

  • Own and execute Orases’ branding, PR, and thought leadership strategy to strengthen market authority in custom software and AI development.
  • Secure consistent media features and PR mentions across relevant third-party and industry publications.
  • Identify, submit, and win industry awards and recognitions that validate Orases’ expertise and credibility.
  • Build and maintain relationships with media outlets, partners, and industry organizations to amplify brand visibility.
  • Produce regular thought leadership content that positions Orases leaders as trusted experts in AI, digital transformation, and custom software.
  • Develop and manage a comprehensive editorial calendar, ensuring a consistent flow of optimized content.
  • Write, design, publish, and optimize engaging content to support the marketing, sales, and brand strategy, enhancing online visibility and attracting organic traffic.
  • Develop and publish case studies that highlight client success stories, measurable outcomes, and business impact.
  • Disseminate and optimize content across digital channels to improve SEO and GEO visibility, ensuring assets are structured, distributed, and positioned for search engines, generative AI platforms, and discoverability.
  • Drive sustained growth and engagement across LinkedIn and other platforms through a consistent publishing cadence, engagement campaigns, and cross-promotion.
  • Grow LinkedIn followers and newsletter subscribers by sharing high-value insights, original content, and leadership perspectives.
  • Plan, create, and publish video content that educates, inspires, and showcases Orases’ team, process, and client results.
  • Support influencer, partner, and employee-advocacy initiatives to extend brand reach and authenticity.
  • Proactively manage Orases’ online reputation across platforms such as Clutch, Gartner Peer Insights, Google, Indeed, and Glassdoor.
  • Coordinate with internal and external teams to consistently generate client and employee reviews that support credibility, trust, and employer branding.
  • Ensure reviews are actively leveraged across marketing, sales, and recruiting channels.
  • Coordinate the design and production of trade show marketing materials, including flyers, loops, presentations, exhibitor portals, and promotional items.
  • Lead Orases events by serving as the central coordinator for RSVPs, vendor relationships, team member responsibilities, and post-event follow-up across in-office events, webinars, podcasts, and industry engagements.
  • Create and maintain marketing, sales, and leadership dashboards that surface key KPIs, performance trends, and actionable insights.
  • Grow and nurture the HubSpot newsletter audience through blogs, lead magnets, and strategic website CTAs.
  • Identify follow-up gaps across the sales funnel and design automated drip campaigns and workflows to improve engagement, consistency, and conversion.
  • Improve email engagement by optimizing content relevance, subject lines, send timing, and audience segmentation.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field preferred, or equivalent professional experience.
  • 5+ years of experience in marketing, social media, or communications, with 3+ years of experience specifically within software development and/or SaaS .
  • Exceptional written and verbal communication skills, with the ability to craft clear, compelling messaging.
  • Experience using marketing analytics and performance reporting to inform strategy and execution.
  • Proficiency with Google Workspace and HubSpot.
  • Strong understanding of digital marketing fundamentals, including email, SEO, and PR.
  • Working knowledge of AI-powered marketing tools and their practical application.
  • Proven ability to work independently with minimal supervision while managing time and priorities effectively.
  • Highly organized and project-oriented, with the ability to thrive in a fast-paced environment.
  • Ability to translate high-level strategy into hands-on execution when needed.
  • Strong familiarity with software development, data science, AI, or related technical domains.
  • Entrepreneurial mindset with ambition, curiosity, and a willingness to learn through experimentation and rapid iteration.
Benefits
  • Comprehensive medical, dental, and vision plans with nationwide options to meet your needs wherever you hang your hat.
  • Company-paid life insurance, short-term, and long-term disability.
  • 401K Roth and non Roth options with a 4% company match for the first 5% you contribute.
  • Fringe benefits to offer you lifestyle choices of where your benefits money goes.
  • Paid personal time off (3 weeks) and company holidays (typically 13 including full company shut down 12/25-1/1).
  • Employee Assistance Program for confidential support.
  • Training and learning opportunities to help you excel in your career.
  • Team perk pickup truck, Orases One, for personal use that you can borrow for driving, hauling or moving.
  • Fun and silly events, celebrations, and team social opportunities both virtually and in person.
  • Annual all employee retreat where the entire team comes together in person to bond and have fun!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOemail marketingcontent creationmarketing analyticsperformance reportingAI-powered marketing toolssocial media marketingthought leadership contenteditorial calendar management
Soft Skills
written communicationverbal communicationorganizational skillsproject managementindependent worktime managementstrategic thinkingcreativityadaptabilitycollaboration