Opus1.io

Performance Marketing

• Cross-functional leadership - Aligning marketing, sales, success, and product teams on lead generation efforts.
• Campaign Execution: Owning the end-to-end execution of integrated campaigns across email marketing, paid digital (Google), and social channels.
• Content Creation: Producing high-converting marketing assets, including ad copy, landing pages, email sequences, and promotional materials.
• Website Landing Page Optimization: Working closely with the Product Marketing team, owning, maintaining, and improving elements of the website to maximize conversions.
• Multi-Channel Programming: Owning strategy and delivery of webinars, podcasts, and field events designed to capture and nurture high-intent leads.
• Content Calendar: Owning and operationalizing a cross-channel content calendar that aligns marketing, sales, and product around shared themes, timing, and priorities.
• Pipeline Generation: Maintaining a singular focus on new logo acquisition, ensuring a steady flow of Sales Qualified Leads (SQLs) to meet revenue targets.
• Measurement & Optimization: Tracking and reporting on the performance of all channels. You must be able to connect "top of funnel" activity to "bottom of funnel" revenue using CRM and attribution tools.
• Cross-Functional Agility: Working closely with Sales and Product teams to align messaging and ensure seamless lead hand-offs.

Demand Generation Manager