Opus 2

Marketing Campaign Manager

Opus 2

full-time

Posted on:

Location Type: Remote

Location: Kansas • United States

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About the role

  • Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business.
  • Organize and lead execution of an outbound marketing plan that drives performance and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list.
  • Lead ABM execution to ensure coverage across target accounts, aligning with sales.
  • Collaborate with content and design to develop engaging content relevant to the target audience.
  • Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities.
  • Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion.
  • Represent Opus 2 with industry agencies, associations and special interest groups.
  • Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

Requirements

  • Experience leading client acquisition programs in SaaS.
  • Expert at developing and executing marketing plans and campaigns.
  • Proven track record of achieving ROI through optimization of large-scale marketing campaigns.
  • Is a strong, decisive project manager able to multitask and prioritize concurrent projects.
  • Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.
  • Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience.
Benefits
  • 401k contribution.
  • 21 days annual holidays, flexible working, and length of service holiday entitlement.
  • Loyalty Share Scheme.
  • Healthcare, Dental and Vision Insurance.
  • Life, short-term and long-term disability Insurance.
  • Calm and Mindfulness sessions.
  • A day of leave to volunteer for charity work.
  • Accessible and modern office space.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SaaSmarketing plansmarketing campaignsABM executiondigital adscontent developmentlead generationcustomer conversionROI optimizationproject management
Soft Skills
multitaskingprioritizationwritten communicationverbal communicationcollaborationdecisivenessleadership