Optiv

Senior Manager, Regional Marketing Programs

Optiv

full-time

Posted on:

Location Type: Remote

Location: Florida • Kansas • United States

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • The Sr. Manager, Regional Marketing Programs role oversees the Regional Marketing Programs team, consisting of Regional Marketing Programs Managers and three Regional Marketing Programs coordinators.
  • Responsible for managing all regional marketing programs, including Optiv-led strategic solution-focused roadshows, account-targeted programs, regional conferences and professional associations, targeted field activities, webinars, strategic roundtables, and partner events.
  • Collaborate with the Sr. Director of Marketing Programs and Client Experience to devise comprehensive strategic regional marketing plans.
  • Develop strategic regional marketing programs, aligned to Optiv solutions, and lead the regional marketing team in their execution.
  • Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and create marketing activities that align with national objectives and regional goals and priorities.
  • Assess challenges of the field and Regional Programs Managers and create solutions to address those challenges.
  • Manage the post event/campaign/activity debrief process to determine effectiveness of each regional marketing program.

Requirements

  • Minimum 10 years field marketing/sales support experience.
  • Experience successfully managing a remote team of regional marketers as well as directly working with a sales team.
  • Experience in the cybersecurity industry and understanding of its complex B2C sales cycles and marketing’s impact on the business.
  • Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting.
  • Strong communication skills, able to build and maintain relationships and build rapport.
  • Ability to present to different levels of the organization - Ensure strong communication with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs and resources.
  • Strong team player, with the ability to work with multiple stakeholders and work cross functionally.
  • Demonstrated analytical, organizational, negotiation, and project management skills.
  • Strong working knowledge of Salesforce, Marketo, NetSuite, Splash, Domo.
  • Budget management experience.
  • Bachelor’s degree in marketing, business, communications, or equivalent area of study.
Benefits
  • A company committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups
  • Work/life balance
  • Professional training resources
  • Creative problem-solving and the ability to tackle unique, complex projects
  • Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
  • The ability and technology necessary to productively work remotely/from home (where applicable)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingsales supportcampaign planningaudience targetingbudget managementpost-campaign reportingproject managementanalytical skillsnegotiation skillsteam management
Soft Skills
communication skillsrelationship buildingcross-functional collaborationorganizational skillsteam playerpresentation skillsstakeholder engagementproblem-solvingrapport buildingleadership
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in communications