OPTEL Group

Marketing Operations

• Support outbound pipeline generation and marketing automation efforts
• Conduct research on companies and buyer personas
• Build prospect lists for outbound activities of the SDR
• Create and manage nurture tracks in marketing automation tools
• Build, test, and schedule email sends to support campaigns

Research & Marketing Automation Specialist

Account Executive

We are seeking a dynamic and results-oriented Account Director to join our fast-growing team. In this role, you will be responsible for driving new business growth through outbound sales activities and strategic prospecting, and expanding existing accounts by identifying opportunities for additional solutions, new lines of business, or additional sites. Lead proactive outbound prospecting campaigns via cold calling, personalized email sequences, LinkedIn outreach, industry events and inbound marketing leads. Research and identify decision-makers within target accounts, tailoring outreach to business objectives, pain points and industry dynamics. Deliver compelling presentations of OPTEL’s TrackSafe, clearly demonstrating ROI and alignment with client goals. Develop and execute strategic account plans that outline growth strategies, cross-sell/upsell opportunities, and long-term relationship management. Manage the full sales cycle from prospecting to contract negotiation, ensuring smooth handoff to customer success and delivery teams. Consistently meet or exceed quota, tracking key metrics such as pipeline growth, revenue attainment and account penetration. Collaborate with marketing, product and solutions engineering teams to adapt go-to-market strategies to the U.S. West Coast contexts. Maintain detailed and accurate records in CRM (Salesforce/HubSpot), leveraging data for forecasting and decision-making.