OpenTable

Marketing Specialist

OpenTable

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$55,000 - CA$65,000 per year

About the role

  • Report to the Regional Senior Marketing Manager Develop and execute along with Managers the annual marketing plan for Canada, including B2C (consumer/diner) initiatives and B2B (industry/trade) initiatives.
  • Collaborate closely with the sales, Performance, PR, Partnerships, Events, Design, and Marketing leadership teams to cultivate strong relationships.
  • Help brief, scope, and manage creative development for marketing assets across brand campaigns and activations, social content creation, events, sponsorships and more.
  • Manage the relationship with the social media agency on a regular basis, as well as other agencies or freelancers on a project basis.
  • Identify, activate, and nurture influencer and creator partnerships to amplify campaigns and events.
  • Serve as a quality gatekeeper across workstreams by reviewing campaign assets and messaging to ensure precision, clarity, and alignment with brand standards.
  • Measure ROI, track leads, and report key metrics to regional and global stakeholders.
  • Manage vendor and partner contracts, including routing, approvals, and submissions to procurement and legal.
  • Support invoicing and payment processing by gathering required documentation and tracking payments with accounting.
  • Support all local marketing initiatives across B2C & B2B in the region.

Requirements

  • BA/BS degree required.
  • Minimum 5+ years in marketing — ideally within the hospitality, travel, food & beverage, or lifestyle industries.
  • Proven experience managing end-to-end campaigns (concept to execution) and implementing strategic partnerships that drive awareness, engagement, and business impact.
  • Excellent organizational skills, with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
  • Comfortable tracking performance metrics, budgets, and ROI to optimize event and partnership effectiveness.
  • Comfortable with a wide variety of technologies and ability to learn quickly
  • Exceptional written and verbal communication skills, with experience crafting decks and campaign briefs
  • Meticulous attention to detail and highly-organized with the ability to identify roadblocks and troubleshoot efficiently and effectively
  • Passion for the dining scene and hospitality industry, with a deep understanding of market trends and cultural nuances.
  • Willingness to travel and attend production shoots, events, and/or team offsites as needed
  • Fluency in English is a must, French language and knowledge of the Quebec market is a strong asset.
Benefits
  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to Headspace
  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • 20 days of paid time off
  • Private health and dental insurance
  • Life and Disability insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementperformance metricsbudget trackingROI measurementcreative developmentsocial content creationevent managementinfluencer partnershipsvendor managementcontract management
Soft Skills
organizational skillscommunication skillsattention to detailproject managementtroubleshootingrelationship buildingcollaborationstrategic thinkingtime managementadaptability
Certifications
BA/BS degree