OpenAI

Head of Demand Generation

OpenAI

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $374,000 - $415,000 per year

Job Level

Lead

About the role

  • Build and lead OpenAI’s enterprise demand generation strategy with accountability for lead growth and conversion to early-stage qualified opportunities.
  • Own and improve the enterprise marketing-to-sales funnel, including qualification, scoring, routing, handoffs, and shared SLAs with Sales.
  • Identify and scale the highest-leverage demand channels, programs, and campaign types to drive qualified enterprise pipeline.
  • Develop segmentation and targeting approaches for priority enterprise buyer personas, with emphasis on IT, admins, executives, and AI decision-makers.
  • Partner closely with Enterprise Marketing on lifecycle, web, events, and other channels to ensure integrated execution across the buyer journey.
  • Hire, develop, and lead a high-performing demand generation team while remaining close enough to the work to set strategy, diagnose issues, and drive execution.

Requirements

  • 15+ years of experience in demand generation, revenue marketing, or growth marketing in B2B technology, with significant experience supporting enterprise sales motions.
  • A track record of building or scaling demand generation programs that drive measurable pipeline outcomes, not just lead volume.
  • A strong command of enterprise demand channels and program design, along with the judgment to know where to place bets and where to simplify.
  • Comfort navigating complex buying groups and creating programs for multiple enterprise personas, including technical and executive stakeholders.
  • The ability to move fluidly between strategy and execution, with excitement for building a new team while personally driving early momentum.
  • Strong cross-functional instincts and the ability to drive alignment across marketing, sales, and operations in a fast-moving environment.
Benefits
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationrevenue marketinggrowth marketingprogram designpipeline outcomessegmentationtargetinglead growthconversion strategiesenterprise sales
Soft Skills
leadershipstrategic thinkingcross-functional collaborationproblem-solvingteam developmentcommunicationalignmentadaptabilityexecutionjudgment