OpenAI

Creative Director

OpenAI

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $342,000 - $380,000 per year

Job Level

Lead

About the role

  • Lead and shape storytelling across launches and campaigns: Own narrative direction for key initiatives and creative workstreams, from early strategy through final execution.
  • Lead launch narratives end-to-end: Translate product strategy into a big idea, launch story, and messaging framework that works across multiple audiences and channels.
  • Translate products into human-centered narratives: Turn OpenAI’s products and real-world use cases into emotionally resonant, clear, accurate storytelling.
  • Develop campaign concepts and story arcs: Create messaging frameworks, creative territories, and story arcs that align with brand strategy and ladder to a cohesive launch system.
  • Partner deeply with creative teams: Collaborate closely with design, motion, production, social, and agency partners to bring ideas to life across films, web, social, presentations, scripts, and supporting materials.
  • Collaborate cross-functionally to ensure consistency and impact: Work with Product, Comms, Marketing, Research, and Legal/Policy to align narrative, claims, and approvals while maintaining momentum.
  • Build clarity in ambiguity: Lead through shifting inputs and tight timelines with calm decision-making, strong structure, and crisp prioritization.
  • Evolve and steward OpenAI’s voice and tone: Protect craft, refine language, and ensure voice and tone are consistent across channels and audiences.
  • Raise the creative standard: Give sharp feedback, elevate craft across concept and execution, and champion clarity, precision, and accessibility.

Requirements

  • Have 12+ years of experience leading creative storytelling for launches, campaigns, or brand initiatives across platforms (in-house, agency, studio, or brand environments).
  • Are a senior-level creative leader with experience owning narrative strategy and driving work forward autonomously in fast-paced environments.
  • Have deep fluency in product storytelling and real-world use cases — and can translate complexity into language that is clear, accurate, and human.
  • Are a strong conceptual thinker with exceptional craft — with an excellent sense of voice, tone, rhythm, and structure.
  • Can build a messaging architecture that works across multiple audiences (developers, enterprise, everyday users, policymakers) without diluting the core idea.
  • Have a proven ability to collaborate cross-functionally and navigate approvals while balancing creative ambition with clarity, precision, and accessibility.
  • Have strong project ownership and organizational instincts — able to manage multiple complex workstreams with confidence.
  • Care about the ethical and cultural implications of how AI is explained and positioned in the world.
Benefits
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
narrative strategymessaging frameworkcampaign conceptsstory arcscreative storytellingproject ownershipconceptual thinkingproduct storytellingmessaging architecturecollaboration
Soft Skills
leadershipdecision-makingorganizational instinctsclaritycreativityfeedbackcommunicationadaptabilityprecisionaccessibility