Open Farm Pet

Ecommerce

• Own daily operations of the ecommerce website, ensuring site stability, speed, conversion performance, and seamless customer experience.
• Act as the primary business owner of the site, accountable for uptime, releases, QA, and ongoing optimization.
• Partner with Marketing, Retention, CX, and Operations to support acquisition, onboarding, and repeat purchase behavior.
• Lead ecommerce strategy through the lens of subscription economics and customer lifetime value.
• Own and optimize the end-to-end customer lifecycle from acquisition through retention and reactivation.
• Serve as the business owner for Shopify and key integrations.
• Own the ecommerce technology roadmap and backlog.
• Manage and oversee external tech production and development agencies.
• Partner with CRM teams to align site behavior with lifecycle strategies.
• Leverage Looker and analytics tools to monitor performance and subscription cohorts.
• Ensure data accuracy across ecommerce and analytics platforms.
• Act as the connective tissue between Marketing, CRM, Analytics, and Technology.
• Communicate priorities and performance clearly to senior leadership.

Senior Director, eCommerce

Outside Sales

• Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position.
• Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies.
• Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives.
• Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success.
• Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand.
• Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store.
• Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes.
• Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking.
• Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life.
• Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions.
• Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence.

Territory Sales Manager – South Central, TX, OK, LA, AR

• Reporting to the Regional Director of Sales, a Territory Sales Manager plays a key role in driving sales performance, accelerating market expansion, and building brand presence in both existing and new territories.
• A Territory Sales Manager is responsible for executing strategies that grow Open Farm’s retail footprint, strengthening relationships with key accounts and retailers, and ensuring our products are well represented and top-of-mind for consumers in the retail space.
• Identifying new business opportunities, optimizing sales channels, and executing sales and retail initiatives that enhance visibility and market share across the region.
• A Territory Sales Manager also acts as a brand ambassador — inspiring retailers, distributors, and customers alike to champion Open Farm’s mission and products.

Senior Director, eCommerce

Territory Sales Manager – South Central, TX, OK, LA, AR

Territory Sales Manager – SoCal, Arizona