Open Farm Pet

Outside Sales

• Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position.
• Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies.
• Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives.
• Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success.
• Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand.
• Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store.
• Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes.
• Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking.
• Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life.
• Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions.
• Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence.

Territory Sales Manager – South Atlantic, VA, NC

Sales

• Drive Regional Chain Growth: Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption and effective training penetration.
• Launch Execution Leadership: Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance and promotional execution standards are consistently met.
• Performance Accountability: Monitor store-level sales trends and execution quality, proactively identify opportunities to strengthen sell-through, correct gaps, and improve overall chain performance.
• KPI Discipline: Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets and timely CRM documentation.
• Strategic Alignment: Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner.
• Strengthen Regional Partnerships: Build and maintain productive relationships with district managers, store manager and retail teams to support sales growth, execution consistency and long-term partnership alignment.
• Education as a Sales Lever: Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns and launch sessions, designed to improve product knowledge, drive advocacy and increase sell-through.
• In-Store Execution Excellence: Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations.
• Proactive Problem Solving: Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance.
• Event Participation & Execution: Support grand openings, district meetings, in-store activations and promotional initiatives through disciplined on-site execution aligned with national account strategy.
• Field Intelligence & Reporting: Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation.
• Collaborative Partnership: Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market.
• Operational Accountability: Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives.
• Trade Management: Manage regional trade and travel budgets with accountability to ROI and margin objectives.

Regional Sales Manager – West

• Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption and effective training penetration.
• Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance and promotional execution standards are consistently met.
• Monitor store-level sales trends and execution quality, proactively identify opportunities to strengthen sell-through, correct gaps, and improve overall chain performance.
• Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets and timely CRM documentation.
• Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner.
• Build and maintain productive relationships with district managers, store manager and retail teams to support sales growth, execution consistency and long-term partnership alignment.
• Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns and launch sessions, designed to improve product knowledge, drive advocacy and increase sell-through.
• Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations.
• Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance.
• Support grand openings, district meetings, in-store activations and promotional initiatives through disciplined on-site execution aligned with national account strategy.
• Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation.
• Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market.
• Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives.
• Manage regional trade and travel budgets with accountability to ROI and margin objectives.

Territory Sales Manager – South Atlantic, VA, NC

Regional Sales Manager – West

Regional Sales Manager – Central