Opción YO

Influencer Marketing

• Actively prospect creators on Instagram, YouTube, and other relevant platforms.
• Evaluate profiles based on metrics such as engagement, audience quality, content consistency, and conversion potential.
• Execute personalized and scalable outreach.
• Manage the recruitment funnel: identification, contact, evaluation, and approval.
• Build and maintain a segmented influencer database.
• Identify trends, formats, and emerging profiles with high potential.
• Measure and optimize response, approval, and activation rates.

Influencer Recruitment Analyst – Performance Focus