OOOLAB

Senior B2B Marketing Manager – SaaS

OOOLAB

full-time

Posted on:

Location Type: Remote

Location: Vietnam

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Job Level

Senior

About the role

  • Plan, execute, and continuously optimize demand generation campaigns targeting enterprise buyers.
  • Use AI tools for audience segmentation, predictive lead scoring, content personalization, and campaign optimization.
  • Manage paid media, email marketing, SEO, events, and webinars with a data-driven approach.
  • Leverage AI-powered platforms for campaign copywriting, A/B testing, ad creative variations, and outbound workflows.
  • Use marketing automation and CRM tools integrated with AI for lead tracking, nurturing, and scoring.
  • Experiment with AI analytics tools to generate insights, improve funnel performance, and support budget allocation decisions.
  • Partner with content and design teams to develop high-impact materials (landing pages, email sequences, white papers, case studies).
  • Ensure messaging resonates with key enterprise personas (HR, L&D, Operations, People Leaders), supported by AI-driven research and testing.
  • Collaborate with the sales team to define ICPs, refine messaging, and ensure smooth lead handoff.
  • Support ABM campaigns using AI for contact enrichment, personalization, and outreach automation.
  • Monitor KPIs including MQLs, SQLs, CPL, conversion rates, and pipeline contribution.
  • Continuously iterate campaigns using insights from AI tools and analytics dashboards.

Requirements

  • 5+ years in B2B marketing, with 2+ focused on enterprise demand generation.
  • Experience using AI tools in marketing (e.g., for content, segmentation, scoring, or automation).
  • Deep understanding of the enterprise sales cycle and L&D buyer journey.
  • Strong grasp of marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms.
  • Analytical mindset and a passion for testing, learning, and iterating.
  • Self-starter who thrives in a fast-moving, high-growth environment.
Benefits
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaudience segmentationpredictive lead scoringcontent personalizationcampaign optimizationA/B testinglead trackingnurturinganalyticsaccount-based marketing (ABM)
Soft Skills
analytical mindsetself-startercollaborationcommunicationadaptabilityproblem-solvingcreativitystrategic thinkingattention to detailinitiative