Assistant Marketing Manager – Social and Performance Marketing
OnTheList
full-time
Posted on:
Location Type: Hybrid
Location: United Arab Emirates
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Tech Stack
About the role
- Social media management
- Own and manage digital acquisition and performance marketing across paid channels, including Meta Ads (Facebook & Instagram), Google Ads, and other digital platforms
- Lead brand storytelling, influencer collaborations, and creative direction to strengthen platform identity across the GCC
- Manage and grow social media platforms including Instagram, TikTok, and Snapchat to maximize brand visibility and engagement
- Create and organize high-quality content tailored to the GCC & UAE audience
- Oversee content calendar, visual consistency, and tone of voice to ensure alignment with corporate and event marketing goals
- Own the corporate and brand PR strategy to position OTL as the leading premium flash sales platform in the Middle East
- Develop proactive story angles, seasonal press releases, and brand collaboration features to increase earned media visibility
- Handle corporate publications and promotion materials
- Establish and maintain strong bonding with influencers to build awareness
- Design and lead data acquisition strategies
- Create and execute EDM campaigns using our internal system to support event invitations and member engagement
- Track ROI across paid, earned, and owned media channels and adjust strategy based on business priorities.
Requirements
- At least 8 years of full-time work experience in marketing & communications or digital marketing.
- Proven experience in developing brand awareness campaigns, influencer/PR partnerships, and cross-channel marketing strategies
- Familiar with Microsoft Office, Adobe Illustrator
- Strong knowledge of digital marketing tools and platforms, with expertise in local digital trends and marketing concepts
- Fluent in spoken and written English, Arabic is a plus
- Creative, analytical, and strategic mindset with a balance of storytelling and performance accountability.
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingperformance marketingbrand awareness campaignsinfluencer partnershipscross-channel marketing strategiescontent creationdata acquisition strategiesEDM campaignsROI tracking
Soft Skills
creativityanalytical mindsetstrategic mindsetstorytellingperformance accountability