OnlyExperts

Marketing Assistant/Specialist

OnlyExperts

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Develop, implement, and optimize campaigns to attract potential clients through various online and offline channels. This includes digital marketing, email marketing, and social media outreach.
  • Produce engaging marketing content (blog posts, social media updates, newsletters) that highlights the firm’s expertise and services in accounting. Ensure the content is tailored to appeal to target audiences, particularly small businesses and entrepreneurs.
  • Optimize the firm’s online presence through SEO strategies, keyword research, and paid advertising campaigns (Google Ads, LinkedIn, etc.) to increase visibility and inbound leads.
  • Design and execute email marketing campaigns, managing the customer relationship management (CRM) system to ensure accurate tracking of leads and client interactions.
  • Manage and grow the firm’s social media profiles, driving engagement and building relationships with potential clients through consistent, high-quality content and strategic interaction.
  • Coordinate and promote webinars, seminars, and networking events that position the firm as a thought leader in the accounting sector. Attend relevant industry events to generate leads and expand networks.
  • Conduct market research to identify trends, client needs, and competitive opportunities. Provide insights and recommendations on how to adapt marketing strategies to remain competitive.
  • Support the development of brand messaging and visuals to create a professional, approachable image that resonates with small business clients and start-ups.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven experience (2+ years) in marketing, preferably within a small accounting firm or professional services industry.
  • Strong understanding of digital marketing strategies, including SEO, PPC, and email marketing.
  • Proficiency in CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms.
  • Excellent communication skills, both written and verbal, with experience creating client-facing content.
  • Ability to work independently and thrive in a fast-paced, start-up environment.
  • Strong project management skills and attention to detail.
  • Familiarity with UK accounting services and terminology is a plus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingemail marketingSEOPPCcontent creationmarket researchcampaign optimizationlead generationbrandingproject management
Soft Skills
communicationindependenceattention to detailrelationship buildingstrategic thinkingcreativityadaptabilityteam collaborationtime managementproblem-solving