
Product Marketing Director – GSI, Strategic Partnerships
OneStream Software
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $158,500 - $198,250 per year
Job Level
About the role
- Own the global Go-To-Market strategy for OneStream’s Microsoft and Global Systems Integrator (GSI) partnerships, designing scalable co-sell motions that drive measurable pipeline growth, revenue impact, and market expansion.
- Serve as the GTM quarterback for strategic alliances, aligning Sales, Alliances, Product Management, and Marketing around integrated partner plays and execution models.
- Architect repeatable partnership programs, including joint value propositions, vertical solution plays, account-based co-sell motions, and field enablement frameworks.
- Partner closely with Microsoft field teams and alliance leadership to activate co-selling motions across priority accounts, industries, and regions.
- Build and maintain the partnership GTM operating model, including playbooks, governance cadence, KPI frameworks, and quarterly business reviews.
- Develop and execute integrated partner marketing programs, including field events, webinars, ABM campaigns, and executive roundtables to drive engagement and pipeline.
- Lead partner enablement strategy, including sales playbooks, certification paths, training programs, and solution toolkits to scale partner effectiveness.
- Own joint messaging and positioning for Microsoft and GSI solutions, ensuring consistency across sales, marketing, and partner channels.
- Collaborate with Product Management to influence roadmap priorities based on partner feedback, market insights, and field learnings.
- Define and track success metrics, including partner-sourced pipeline, win rates, ACV expansion, and campaign ROI, and regularly report performance to executive leadership.
- Act as an executive spokesperson for OneStream in partner forums, industry events, analyst briefings, and customer engagements.
- Build and lead a partnership-focused product marketing team and agency ecosystem over time to scale impact globally.
- Manage complex and ambiguous communications across key business stakeholders within product management, presales domain, and customer adoption marketing to advance the Customer Advisory Board (CAB) and influence executive and domain-centric user groups.
Requirements
- Bachelor’s degree in Business, Finance, or equivalent
- 8+ years of relevant Product Marketing experience in Corporate Performance Management (CPM), Sales, Pre-Sales or Consulting with a solid understanding of finance processes and the target personas.
- Experience enabling enterprise sales cycles.
- Experience in high‑growth B2B cloud environments.
- 10+ years of GSI or strategic partner marketing experience is highly desirable.
- Excellent communication skills, including writing, content development and presentation.
- Strong understanding and track record of enabling the entire sales cycle: sales enablement, selling to customers/partners, and conversations with business executives and technical decision-makers.
- Experience in high-growth B2B Cloud businesses.
- Experience managing external resources and collaborating with other functions in the company.
- Experience building and leading teams or agencies (even if not immediately).
- Prior experience owning global GTM operating models.
- MBA or advanced degree.
Benefits
- Vision
- Medical
- Life
- Dental
- 401K
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingSales EnablementAccount-Based Marketing (ABM)Pipeline GrowthRevenue ImpactKPI FrameworksCampaign ROIJoint Value PropositionsField EnablementEnterprise Sales Cycles
Soft Skills
Excellent CommunicationContent DevelopmentPresentation SkillsCollaborationLeadershipStrategic ThinkingInfluencingStakeholder ManagementTeam BuildingProblem Solving
Certifications
Bachelor’s DegreeMBA or Advanced Degree