OneStream Software

Growth Marketing Manager – Email & Webinar

OneStream Software

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,500 - $113,250 per year

About the role

  • Own the day-to-day email marketing strategy including execution, measurement and optimization of targeted programs.
  • Build and optimize lifecycle nurtures, event and webinar promotion, post-webinar follow-up journeys and re-engagement programs.
  • Develop and implement advanced segmentation strategies using firmographic, intent, behavior and third-party data.
  • Create structured A/B and multivariate testing plans across content, subject lines, CTAs, cadence, and audience.
  • Monitor performance metrics and recommend ongoing optimization opportunities.
  • Manage the webinar promotion and lifecycle journey, from registration through follow-up.
  • Serve as the day-to-day subject matter expert and power user for the Goldcast platform.
  • Define and maintain webinar standards, templates, and best practices within Goldcast.
  • Analyze performance of email and webinar programs.
  • Identify trends, opportunities, and performance gaps using engagement and pipeline data.

Requirements

  • Bachelor’s degree in related field.
  • 5-7 years of relevant experience.
  • Strong proficiency with marketing automation platforms (HubSpot preferred) including email, workflows, segmentation, and reporting.
  • Experience managing webinars using platforms such as Goldcast, ON24, Zoom, or similar.
  • Experience in Salesforce or related CRM.
  • Excellent project management, organizational, and critical thinking skills.
  • Strong analytical mindset with the ability to interpret data and drive decisions.
  • Demonstrated ability to work cross-functionally and manage multiple stakeholders.
  • Excellent organizational and project management skills.
  • Innovative, curious, and comfortable experimenting and iterating.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
email marketinglifecycle nurturingsegmentation strategiesA/B testingmultivariate testingperformance metrics analysisdata analysiswebinar management
Soft Skills
project managementorganizational skillscritical thinkinganalytical mindsetcross-functional collaborationstakeholder managementinnovationcuriosity
Certifications
Bachelor’s degree