Product Marketing Manager
OneRail
full-time
Posted on:
Location Type: Hybrid
Location: Orlando • Florida • United States
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Salary
💰 $111,500 - $136,200 per year
About the role
- Develop deep understanding of customer needs, challenges, buying journeys, buying criteria, and perceived value.
- Identify target and emerging market segments through data analysis and voice-of-customer efforts.
- Uncover actionable insights that inform breakthrough messaging, differentiated positioning, and product innovation.
- Analyze market drivers, trends, size, opportunities, and threats to guide strategic decisions.
- Monitor competitors, partners, and industry players to differentiate OneRail’s offerings through superior messaging and positioning.
- Share customer, market, and competitive insights broadly to advance organizational understanding and alignment.
- Stay current on emerging trends across SaaS, logistics, and transportation to identify new growth opportunities.
- Develop and execute product marketing strategies for SaaS and transportation solutions, including existing offerings and new product launches.
- Lead product positioning and differentiation efforts, influencing messaging, pricing inputs, and roadmap considerations.
- Create marketing briefs and lead cross-functional briefings for product development and go-to-market initiatives.
- Partner closely with Product Management to influence roadmap decisions using customer and market insights.
- Own go-to-market strategies from ideation through execution, ensuring launch goals, timelines, and budgets are met.
- Develop and support sales enablement tools, training, and content across the customer lifecycle, including value propositions, competitive differentiators, and portfolio positioning.
- Collaborate with Sales, Marketing, Product, and other stakeholders to align plans and gather input.
- Guide Marketing & Communications and external agencies by providing clear objectives, strategic direction, and thoughtful feedback.
Requirements
- 5+ years of professional software marketing experience, preferably in a B2B environment.
- Experience leading cross-functional initiatives involving Product, Sales, and Marketing teams.
- Demonstrated success executing go-to-market strategies that drive SaaS adoption and revenue growth.
- Strong understanding of product positioning, customer segmentation, and value-based messaging.
- Ability to communicate effectively with both technical and non-technical audiences, including software developers and commercial teams.
- Strong analytical, strategic thinking, problem-solving, and decision-making skills.
- Ability to manage multiple initiatives simultaneously while meeting competing deadlines.
- Excellent written and verbal communication skills with strong storytelling capability.
- Proficiency in Excel, PowerPoint, Word, and Outlook.
Benefits
- Remote work options
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
software marketinggo-to-market strategiesproduct positioningcustomer segmentationvalue-based messagingdata analysisstrategic decision-makingsales enablementSaaS adoptionrevenue growth
Soft skills
analytical skillsstrategic thinkingproblem-solvingdecision-makingcommunication skillsstorytelling capabilitycollaborationleadershiporganizational skillstime management