Oner Active

Senior Art Director – London, NY

Oner Active

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Senior

About the role

  • Lead the visual direction of brand campaigns and storytelling, translating creative concepts into compelling, elevated imagery across all channels.
  • Build an aspirational and globally resonant aesthetic that bridges fashion, fitness, and culture, pushing Oner into the creative spaces it deserves to be seen in.
  • Own the look and feel of Oner’s brand moments, from high-impact campaigns to always-on content, ensuring they feel curated and intentional.
  • Collaborate to evolve our visual identity, setting the benchmark for how strength, femininity, and individuality are expressed.
  • Bring a sharp, fashion-forward eye to casting, styling, set design and art direction, ensuring every element of our shoots feels modern, inclusive, and culturally attuned.
  • Identify and integrate cultural references, subcultures, and visual trends that keep Oner at the forefront of creative innovation in the activewear space.
  • Curate creative collaborators, from photographers and stylists to set designers, who elevate the work and reflect our community and ambition.
  • Lead pre-production and shoot execution with clarity, confidence and creative authority, turning vision into high-performance visual content.
  • Guide everything from lighting, mood and framing to tone and texture, always with a strong point of view.
  • Review and refine all assets to ensure they meet both creative and strategic goals, while staying true to Oner’s visual codes.
  • Partner with cross-functional teams (Brand, Creative, Growth, Partnerships) to ensure every visual touchpoint, from ads to activations, feels cohesive, elevated and unmistakably Oner.
  • Help shape and refine our visual brand guidelines and toolkits to ensure consistency and creative integrity across channels and markets.
  • Champion creative excellence, inspiring both internal teams and external partners to push boundaries and deliver industry leading work.

Requirements

  • 8+ years of experience in senior creative roles, ideally within fashion, activewear, or culturally led brands with a premium or design-driven edge.
  • Proven track record in concepting and executing global brand campaigns, from big idea to final delivery, with a clear point of view and visual distinction.
  • Deep expertise in visual storytelling and art direction across campaign, content, and social, with a portfolio that blends aesthetic innovation with cultural relevance.
  • Hands on creative leadership across photography and video. From building out mood boards and shot lists to shaping lighting, framing, styling, hair and makeup on set.
  • Strong ability to translate strategy into clear, emotionally resonant creative briefs and campaign narratives.
  • Confident in defining and evolving brand identity systems, from visual standards to brand bibles, and applying them across all consumer touchpoints.
  • A sharp and instinctive eye for casting, styling, and design, bringing fashion level taste to the activewear space.
  • Culturally attuned, fluent in emerging trends across fashion, art, sport, digital culture and beyond.
  • Familiarity and curiosity with creative technologies, including AI-powered tools for ideation, mood boarding or asset development.
  • Comfortable working at pace across multiple timelines, with the ability to bring clarity, structure and inspiration to cross-functional teams.
Benefits
  • None specified 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
visual storytellingart directionphotographyvideo productionmood board creationlighting designstylingcastingset designcreative brief development
Soft Skills
creative leadershipcollaborationclarityconfidenceinspirationcultural awarenessemotional resonancestrategic thinkingattention to detailadaptability