OneLocal

Product Marketing

• Craft the Narrative: Act as the primary storyteller for AgencyEngine, translating complex AI-driven features into compelling value propositions that resonate with diverse stakeholders (from Finance and Ops to small business owners).
• Drive Partner Success: Develop "Partner Enablement" kits—including landing pages, email templates, and scripts—to equip our white-label partners with everything they need to successfully sell our services under their own brand.
• Enable the Sales Motion: Build and manage the high-touch "Account-Based Marketing" (ABM) collateral, including sales decks, case studies, and customer testimonials that directly support the sales team in closing new partners.
• Define GTM Foundations: Take ownership of Ideal Customer Profile (ICP) development and persona mapping for both our partners and the end-user (e.g., contractors, roofers, etc.).
• Conduct Market Research: Identify target market verticals, estimate market sizes, and provide the strategic data needed to prioritize our product roadmap and growth initiatives.
• Collaborate for Results: Work in lockstep with the Product, Sales, and Leadership teams to ensure our messaging is aligned with the platform’s capabilities and the market's needs.

Senior Product Marketing Manager