Designing and optimizing omnichannel lifecycle marketing campaigns.
Driving customer activation, engagement, retention, referrals, and cross-sell efforts.
Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights.
Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation.
Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal.
Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies.
Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement.
Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives.
Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations.

Requirements

5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services.
Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
Strong understanding of audience segmentation, personalization, and behavioral targeting.
Proven experience developing and executing A/B tests, experiments, and iteration roadmaps.
Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams.
Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute.
Ability to operate in the gray.
You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift.
A bias for action, a growth mindset, and a deep passion for improving the customer experience.
Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations.
Drive and proactivity - everyone here is a builder and executor.

Benefits

Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingproduct marketingaudience segmentationpersonalizationbehavioral targetingA/B testingcampaign trackingdata analysisKPI reportingmarketing automation

Soft Skills

cross-functional collaborationstrategic thinkingtactical executionproblem-solvingadaptabilitygrowth mindsetcustomer experience improvementproactivitycommunicationleadership