One Park Financial

Marketing

• Own the end-to-end pipeline that routes consented first-party signals to paid media platforms
• Establish and enforce a company-wide events taxonomy and UTM dictionary
• Architect and deploy personalization capabilities across website, email, SMS/push, and paid media
• Map and instrument every meaningful touchpoint in the merchant journey
• Own VWO as the experimentation platform for the website and landing pages
• Maintain high signal quality across all data platforms

Senior Manager, Marketing Technology