Senior Manager, Marketing Technology

One Park Financial

Senior Manager of Marketing Technology leading the evolution of the martech stack for a fintech company. Collaborating with cross-functional teams to drive data-driven marketing initiatives core to business growth.

Posted 6/12/2026full-timeMiami • Florida • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Amazon RedshiftBigQueryCloudLaravelPythonSQL

About the role

Key responsibilities & impact

Own the end-to-end pipeline that routes consented first-party signals to paid media platforms
Establish and enforce a company-wide events taxonomy and UTM dictionary
Architect and deploy personalization capabilities across website, email, SMS/push, and paid media
Map and instrument every meaningful touchpoint in the merchant journey
Own VWO as the experimentation platform for the website and landing pages
Maintain high signal quality across all data platforms

Requirements

What you’ll need

6–9 years of experience in marketing technology, marketing operations, or a related data/analytics function — ideally within a performance-driven digital business
Demonstrated ownership of a CDP or event tracking infrastructure, including data model design and cross-team governance — Salesforce Data Cloud experience strongly preferred
Hands-on experience integrating first-party signals to Meta, Google, or TikTok ad platforms (CAPI, Enhanced Conversions, Events API)
Experience with Pardot and/or Salesforce Marketing Cloud at a journey, segmentation, or automation level
Strong working knowledge of UTM governance, campaign taxonomy, and attribution methodology
Fluency in SQL; ability to self-serve data validation, QA, and ad-hoc analysis in BigQuery or Redshift without engineering support
Proven project management skills — comfortable owning initiatives end-to-end in Jira, maintaining documentation in Confluence, and driving cross-functional contributors to milestones in a fast-paced environment
Ability to manage competing priorities and coordinate across engineering, product, paid media, and analytics teams simultaneously
Strong communication skills; able to translate technical concepts for CMO, channel leads, and non-technical stakeholders
Track record of building systems and processes in lean environments — you move fast and document well simultaneously
Experience in fintech, lending, or financial services marketing (Nice to Have)
Bilingual English/Spanish — a meaningful plus given our SMB audience in the US and Puerto Rico (Nice to Have)
Hands-on experience with VWO or similar A/B testing platforms (Nice to Have)
Familiarity with headless CMS architecture and Laravel-based web environments (Nice to Have)
Familiarity with marketing mix modeling (MMM) inputs and data requirements (Nice to Have)
Python scripting for data transformation or pipeline automation (Nice to Have)
Prior experience as the first dedicated martech hire or in a founding-team capacity (Nice to Have)

Benefits

Comp & perks

Competitive salary
Performance-based incentives (if applicable)
Health insurance
Growth and development opportunities
Dynamic and collaborative work environment
Company events and team-building activities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CDPevent tracking infrastructuredata model designfirst-party signals integrationSQLdata validationBigQueryRedshiftPython scriptingmarketing mix modeling

Soft Skills

project managementcommunicationownershipprioritizationcross-functional collaborationdocumentationadaptabilityinitiativeproblem-solvingstakeholder management