Once Upon a Farm

Influencer Marketing

• Assist in planning and the execution of influencer marketing campaigns from initial outreach through campaign completion and reporting
• Proactively source, outreach, and engage with new and existing influencers for all types of marketing programs; i.e., product gifting, new product launches, evergreen product seeding, and seasonal marketing initiatives
• Communicate and foster relationships with the existing network of influencers and influencer managers
• Track, analyze, and provide strategic reporting on influencer campaigns to ensure we’re tracking to department KPIs
• Pitch new, creative ideas and ways of thinking to evolve existing influencer programs
• Support and attend various influencer events, brand partnership executions, and internal company events
• Work cross-functionally with our digital media teams to assist in sourcing and contracting UGC and whitelisting content
• Participate in seasonal brainstorming and planning sessions to integrate influencer activations into overarching marketing initiatives
• Proactively stay up to date on relevant social media platforms and trends
• Monitor relevant influencer and competitor activity

Influencer Marketing Coordinator