Once Upon a Farm

Influencer Marketing Coordinator

Once Upon a Farm

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $65,000 - $75,000 per year

Job Level

JuniorMid-Level

About the role

  • Assist in planning and the execution of influencer marketing campaigns from initial outreach through campaign completion and reporting
  • Proactively source, outreach, and engage with new and existing influencers for all types of marketing programs; i.e., product gifting, new product launches, evergreen product seeding, and seasonal marketing initiatives
  • Communicate and foster relationships with the existing network of influencers and influencer managers
  • Track, analyze, and provide strategic reporting on influencer campaigns to ensure we’re tracking to department KPIs
  • Pitch new, creative ideas and ways of thinking to evolve existing influencer programs
  • Support and attend various influencer events, brand partnership executions, and internal company events
  • Work cross-functionally with our digital media teams to assist in sourcing and contracting UGC and whitelisting content
  • Participate in seasonal brainstorming and planning sessions to integrate influencer activations into overarching marketing initiatives
  • Proactively stay up to date on relevant social media platforms and trends
  • Monitor relevant influencer and competitor activity

Requirements

  • BA or BS in Marketing, Communications, Advertising, or related field, or equivalent years of experience, required
  • A minimum of two or more years of professional experience working in influencer marketing. Experience in CPG, food preferred but not required
  • Experience with influencer management platforms
  • Familiarity with contracts, agreements, and influencer payment structures
  • Highly organized, detail-oriented, and adept at managing multiple projects simultaneously
  • Strong communication and interpersonal skills, with the ability to build and foster strong relationships with influencers and internal stakeholders
  • Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
  • Ability to work effectively and thrive in a remote-first work environment
  • Up to 30% travel required
  • Genuine passion for improving childhood nutrition for a healthier and happier planet
  • Desire to contribute to a dynamic, high-growth, purpose-driven work environment
  • Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
  • Previous exposure to cross-functional work between Sustainability and Marketing Communications preferred
  • Must reside in the United States to be considered for this position
  • Please note that visa sponsorship is not available for this position