Influencer Marketing Coordinator
Create Wellness
Influencer Marketing Coordinator
Once Upon a Farm
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $75,000 per year
Job Level
JuniorMid-Level
About the role
- Assist in planning and the execution of influencer marketing campaigns from initial outreach through campaign completion and reporting
- Proactively source, outreach, and engage with new and existing influencers for all types of marketing programs; i.e., product gifting, new product launches, evergreen product seeding, and seasonal marketing initiatives
- Communicate and foster relationships with the existing network of influencers and influencer managers
- Track, analyze, and provide strategic reporting on influencer campaigns to ensure we’re tracking to department KPIs
- Pitch new, creative ideas and ways of thinking to evolve existing influencer programs
- Support and attend various influencer events, brand partnership executions, and internal company events
- Work cross-functionally with our digital media teams to assist in sourcing and contracting UGC and whitelisting content
- Participate in seasonal brainstorming and planning sessions to integrate influencer activations into overarching marketing initiatives
- Proactively stay up to date on relevant social media platforms and trends
- Monitor relevant influencer and competitor activity
Requirements
- BA or BS in Marketing, Communications, Advertising, or related field, or equivalent years of experience, required
- A minimum of two or more years of professional experience working in influencer marketing. Experience in CPG, food preferred but not required
- Experience with influencer management platforms
- Familiarity with contracts, agreements, and influencer payment structures
- Highly organized, detail-oriented, and adept at managing multiple projects simultaneously
- Strong communication and interpersonal skills, with the ability to build and foster strong relationships with influencers and internal stakeholders
- Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
- Ability to work effectively and thrive in a remote-first work environment
- Up to 30% travel required
- Genuine passion for improving childhood nutrition for a healthier and happier planet
- Desire to contribute to a dynamic, high-growth, purpose-driven work environment
- Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
- Previous exposure to cross-functional work between Sustainability and Marketing Communications preferred
- Must reside in the United States to be considered for this position
- Please note that visa sponsorship is not available for this position
