Digital Marketing

• Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms
• Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels
• Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution
• Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works
• Engagement & collaboration execution — activate partnerships and community moments that build brand love
• DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel
• Define social KPIs (engagement, reach, sentiment, conversion)
• Track, analyze and optimize campaign performance, garnering insights to refine the strategy
• Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights.

Digital Marketing Manager

Brand Manager

• Chicago-based candidates will be prioritized for consideration.
• We're hiring our first Associate Brand & Innovation Manager — a commercially rigorous, analytically sharp operator that has creative, strategic ideas and can execute flawlessly.
• You'll work directly with the Director of Brand & Innovation and own the connective tissue that holds our brand, sales, innovation, activation and commercialization work together.
• Business management and planning — understand the trends and translate them into decisions
• Innovation, NPD pipeline and P&L support — help manage and advance the product development roadmap from concept to shelf
• Commercialization — own the cross-functional process that gets new products to market on time and on brief
• Packaging development — manage design and regulatory review cycles with precision
• Cross-functional coordination — serve as the connective tissue between R&D, Regulatory, Ops, and external partners
• Support brand activation & innovation launch planning with the Digital Marketing Manager
• Retailer & sales support — arm the sales team with the tools and materials they need to win at shelf
• Help monitor competitive activity and performance and market trends and action against these insights

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Digital Marketing Manager

Brand Manager – Innovation