Digital Marketing Manager

Digital Marketing Manager at Om Mushrooms leading social-first strategies and optimizing performance across digital channels. Driving brand growth through full-funnel marketing and influencer collaborations.

Posted 7/27/2026full-timeRemote • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social-first brand strategies, optimizing paid media campaigns, and managing influencer programs, particularly on TikTok. Proven ability to analyze performance data to refine marketing strategies and drive direct-to-consumer growth.

Highest-signal resume keywords

Digital Marketing ExperienceDTC Strategy AlignmentTikTok Shop ManagementData-Driven Decision MakingFull-Funnel Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy DevelopmentPaid Media OptimizationCampaign Performance AnalysisContent ActivationKPI Definition

Soft Skills

AutonomyCollaborationAdaptability

Tools & Technologies

TikTokSocial Media PlatformsPerformance Reporting Tools

Industry Keywords

WellnessCPGInfluencer MarketingCommunity EngagementConsumer Insights

About the role

Key responsibilities & impact

Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms
Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels
Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution
Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works
Engagement & collaboration execution — activate partnerships and community moments that build brand love
DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel
Define social KPIs (engagement, reach, sentiment, conversion)
Track, analyze and optimize campaign performance, garnering insights to refine the strategy
Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights.

Requirements

What you’ll need

5-6+ years of digital marketing experience — DTC experience mandatory
Wellness or CPG background a strong plus — you understand this consumer and this category
Channel builder — you can show us a channel you grew meaningfully
Full-funnel owner — paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes
Strategy + execution skills — you can write the brief and then execute against it yourself
TikTok-native — you understand how the platform works, not just theoretically, and you've driven results on it.
Experience running a Tiktok shop
Data-driven — you make decisions based on performance, not instinct alone, and you can prove it
Highly autonomous — you don't need someone to hand you a playbook; you build the playbook
Paid Media Experience - campaign and budget development and execution in platform and optimization

Benefits

Comp & perks

Competitive compensation and bonus opportunities
Medical, Dental, and Vision Insurance
401(k) with Company Safe Harbor Contribution
Paid Time Off, Paid Holidays, and Sick Leave
Paid Parental Leave
Company-Paid Life and Disability Insurance
Employee Assistance Program (EAP)
Professional development and career growth opportunities
Employee discounts on OM products